Key Success Factors of Apple Inc

2065 Words Aug 16th, 2008 9 Pages
1. Abstract
Introduction – Introducing Apple Inc. (One of the largest company in computer industry), and the meaning of Key Success Factors as well as the main objective of the Research Paper.
Relation to Previous Research – By analyzing different researches, we can have a whole picture of Apple's success and see whether there have any managerial implication.
Proposed Methods and Reflections – By using a questionnaire with different questions to respondents via Internet, we can analyze the data to reflect Apple's recent key success factors.
Conclusion – Brief summary of the key success factors of Apple Inc. which make it have a market share of 14% in U.S. and 3% in the world.

2. Introduction
Apple Inc. is an American Multinational
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Comprehensive Business Analysis”. The author of this work confirms that Apple Inc. is a successful maker because of the following elements of its strategy. First of all, it is due to the company’s constant innovations (virtually, the company is called one of the most innovative one in the country). Second, products of Apple are stylish, are characterized by usability and increased speed and memory. Besides, Apple is a company with a very strong brand, in other words, is good positioned. About this fact the following research speaks — “From computer geek to style icon” (Behind Apple's Strategy: Be Second to Market)
The researcher is discussing about the importance of the brand revitalizing as one of the most efficient factors of the success. Having narrowed its followers’ share to a “Specialist” brand, the company has returned its former reputation as the most fashionable computer maker in the market. Due to much attention to its customers, the company has created its own base of loyal ones who, as witness some sources, has great expectation about future company outputs. In other word they are confident of quality of Apple’s devices. This confidence alongside with effectively paying off all debts has led to overvaluing of the company in the financial markets.
One of important factors of the success is the one which gives the company the possibility to compete in the market. It is margin expansion. Due to large
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