Key Success Factors of fast food Essays

785 Words Sep 10th, 2013 4 Pages
Key Success Factors of fast food
Success in the fast food industry requires mastery of different key competitive factors. Fast food entrepreneurs must emphasize on creating strong brand, improving operation efficiency, increasing speed and convenience. By paying attention and investing more on these elements of the business they can strengthen their competitive position in the market and make profit
Branding
KFC, Republic of Korea’s Lotteria, Jollibee are examples of extremely successful fast food branding. Their signs, logos and slogans are recognizable around the world. Customers of fast food want to know exactly what they are going to get before they actually have experience. Businesses try to provide consistent, easily
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It is easy to find any fast food restaurants in big cities, supermarkets in Vietnam such as in Diamond Plaza, Parkson; ZenPlaza, Co-op Mart, Maximart, Big C and Metro.
And fast food restaurants are opened more and more. After nearly 15 years of operating in Viet Nam, KFC has opened nearly 130 stores. Lotteria is also on the race with more than 120 stores. Lotteria has also made changes to catch up with the new habits of local clientele. They are opening stores that have large spaces and installing computers that have access to the internet. Pizza Hut now has 26 stores, located in Vietnam. ( vietnamnews.vn)
Speed
Nowadays, in the developing-country as Vietnam, people are always busy with their work, their children, so they don't much time for preparing traditional meals and so Fast food is their best choice. According to a survey, 36 % people like fast food because it saves their time (Tieu luan Fast food). Of course, as its name, fast food industry strongly focus on delivery food as quick as possible and this makes customers satisfied with this kind of service. Setting up efficient and standardized kitchens and focusing on foods that can be cooked quickly are two of the ways that McDonald's became so successful in this competitive industry, according to Business Week.
Many people grab fast food on the way to work or to another destination.
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