Key Success Of Tesla Motors

Tesla Motors Inc. is an American public company which is known worldwide because of its experience in designing, manufacturing and also the selling of electric cars and electric components for vehicles. The motor was started back in the year 2003 in San Carlos, California in the United States (Teslamotors.com, 2014). The company had its headquarters in Palo Alto and at the time of its inception, Elon Musk was its chief executive officer (CEO) (Hunger, 2010).

Tesla Motors was founded during the year of 2003 in silicon valley, with one goal; to create a more sustainable way to power vehicles. Tesla strives to produce high quality electric cars at an affordable price. Tesla produces three models; the model s, the model x and the model 3, a wide price range allows anyone to make the transition from gasoline powered vehicles to electric powered vehicles.

Tesla has become the first automaker to implement a direct sales business model, they don’t rely on middlemen to get their product to the masses, instead they go directly from the factory to the future owners via online sales. The people who are already costumers are satisfied and this makes their user base grow via word of mouth.

The car market has been ran by companies such as Volkswagen, Toyota, Ford, BMW, and many other companies, but one of the newer, up and coming companies in this market is Tesla Motors Inc. Tesla has been around for a little over 10 years, and have come quite a long way from where they began. Tesla now sells luxury electric vehicles different than any other electric vehicles today, and they have big plans for expansion in the future. Tesla may not be one of the biggest car companies today, but one day they will be considered alongside companies such as Toyota and Ford.

Founded in 2003, Tesla is an electric car manufacture company that started in California, they are considered leader in its category. Tesla electric cars not only outsold Nissan Leaf and GM electric cars in US. Their latest Model S had also outsold BMW 7, Audi 8. Tesla is also targeting SUV consumers with their Model X.

Electric vehicles draw energy from a variety of sources and the price of electricity is constantly lower than the price of oil with more stability. Easily the most visible electric car on the market today is the Tesla line. Elon Musk and Tesla Motors most recently released the Model X, an electric sports utility vehicle. To encourage competition Musk also released every patent to the Tesla electric batteries, greatly reducing the research and development costs for any other car company and in turn reducing the cost of electric cars in a more competitive free market. The Tesla batteries are in fact probably the most important part of the car.

Tesla Motors based in Palo Alto California, was founded in 2003 by Jeffrey B. Straubel, Elon R. Musk and Marc Tarpenning. This American company designs and manufactures electric-powered automobiles and operates as an Original Equipment Manufacturer (OEM), manufacturing electric-based power plant components for other automakers. Tesla is currently investing in the design of battery-efficient, cheaper, mass-market electric car models.

Tesla Motors is an American company, founded in 2003 in Silicon Valley by a group of engineers, who had a vision to create fantastic electric vehicles.

In 2012, Tesla launched model S, the world’s first premium electric sedan. Model S is designed from the ground up to be 100 percent electric and the safest, most exhilarating sedan on the road. Model S comes with autopilot capabilities designed to make your highway driving not only safer, but stress

Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. If we could have done that with our first product, we would have, but that was

Tesla Motors is building a luxury brand from scratch (D 'Arcy, 2013). While they started out selling vehicles over $100,000, they have clear ambitions of targeting the middle class with the upcoming Model 3 (D 'Arcy, 2013). Tesla Motors knew it would be far easier for them to start making and selling luxury vehicles at a high markup as compared to selling cheaper models (D 'Arcy, 2013). By starting at such a higher price, they were able to help fund the

Tesla Motors is a technology company, which manufactures and promotes in-house designs for technological components. Tesla Motors is an electric power train and car manufacturer, founded with the goal of providing an emission-less, cheaper and more reliable automotive vehicle rather than such with an IC engine. The auto manufacturing market is very competitive, especially for alternative fuel vehicles that has become more popular with the rise of environmental concerns. Company has a limited amount of direct competitors - the current direct competition includes all major luxury car manufacturers, plans for a sub-$40,000 electric vehicle potentially expand the direct competition to the entire automobile industry. (Ex.: Ford Motor Company, GM Corporation, etc.). Tesla’s market share is 1, 13% in Automotive sales in the U.S. which is not that much. In order to justify valuation it had to capture 14% of U.S. market share.

Tesla is not the innovator of electric car. The technology has already existed since 1959, but due to the factor related to the timing, the company had to cease its operation. The factors involve timing such as, low oil price, supplies of oil, global warming, people awareness regarding eco friendly or green environment.

Tesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 miles on just one charge. Along with building their own electric vehicle models, Tesla also builds electric powertrain components for vehicles from other automakers including cars such as the Toyota RAV4 electric vehicle. Tesla has begun to maximize

In a market with hundreds of players globally, Tesla had to compete in one of the most mature and challenging industries in the world. Rather than being influenced by Detroit – Motor City, home of the Big Three American auto titans, General Motors, Ford, and Chrysler, Tesla decided to start its company elsewhere. Tesla Motors was founded in 2003 by a few engineers in Silicon Valley, who “wanted to prove that electric cars could be better than gasoline-powered vehicles” (Tesla, 2016)