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B200A TMA
Fall 2011
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Case: KFC in China
In China, Yum! Brands is opening a KFC store every day. But this is not the KFC you know in America. A recent case study written by professor David Bell and Agribusiness Program director Mary Shelman reveals how the chicken giant adapted its famous fast-food formula for the local market. Key concepts include:
• In China, KFC's strategy was to be part of the local community, not be seen as a foreign presence.
• China division chairman and CEO Sam Su combined the best ideas from the US fast-food model and adapted them to serve the needs of the
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(100 Marks)
NOTES TO STUDENTS
Cut-off date: Submit this assignment no later than 6 December, 2011.
Word count: 1500 words (plus or minus 10%).
Referencing: You must acknowledge all your sources of information using full Harvard Style Referencing (in-text referencing plus list of references at the end). Use E-library: to get journal articles on the topic (using Emerald or EBSCO). Use at least 2 or 3 articles.
Plagiarism: It is very important to use your own words, Plagiarism will lead to a significant loss of marks. Extensive plagiarism could mean that you failed your TMA.
Plagiarism means copying from internet, from unreferenced sources, from other students’ TMAs or any other source. Penalties for plagiarism ranges from failure in the TMA to expulsion from the university.
Answering: Your response to the question should take the form of a full essay format divided into a number of paragraphs with introduction and conclusion without subheadings and bullet points. Use B200 ‘reader one’ chapters (Environments), the above case, and E-Library.
This TMA is 20% of B200A Grade.
Essay Guidance: * Discuss concepts that you have learned from B200 module 1: Environments. Discuss also the case given in this TMA. * Review the chapters' learning outcomes in the B200 study guide, module one. * Plan
In the article, “Plagiarism Lines Blur for Students in Digital Age” written by author Trip Gabriel, there are multiple views on the aspects of plagiarism. Some people refuse to take plagiarism seriously, having a strong educational background as foundation as well as respect for other individuals work. Plagiarism is a serious offense and often considered a form of theft. Consequences for plagiarism can vary depending upon the campus, but can lead up to expulsion. Plagiarism commonly known as taking pieces of ideas or words and phrases from someone without giving credit.
Complete a close reading of the assigned public document. Then, write a cohesive essay that:
Plagiarism is described as taking someone else's work, quote or idea and use them as your own without the original author's permission, or without giving credit to the author. Actions that are instantly identified as plagiarism includes copying a published material, using quotes from authors without quotation marks and not using citations in your paper. On a school campus, the use of plagiarism can have dire consequences, including being expelled. School campuses do not tolerate plagiarism, so it is absolutely important that the writer
The first KFC was opened in Tiananmen Square, China 1987; it struggled as western food was unknown to the east. This was still a very conservative nation, not prepared for the “Fast Food” takeover. The restaurant did pretty well, but grew slowly. The Harvard business review, stated that “in 1992 the Chinese government granted foreign companies greater access to markets, KFC China’s managers gradually developed the blueprint that would transform the chain.” (Yums' China, 2017) Although they have done well for themselves they struggled, as growth was steady but slow and their customer base was shrinking. “In November 2016 Yum China Holdings, Inc. became a licensee of Yum brands in Mainland China; they have exclusive rights to KFC.” (Yums' China, 2017) Yum controls approximately 7,300 restaurants and more than 400,000 employees in more than 1, 100 cities. YUMS generated over $8bln in sales in 2015.
You are required to use and cite a minimum of three qualified resources from the readings, qualified websites, or the GCU Library in order to complete this assignment successfully.
Plagiarism occurs when someone just rewords another’s words instead of using their own ideas. It can also occur when someone forgets to put quotation marks, give credit, or forget an in-text citation (Moxley). By forgetting to give credit in any situation, one is considered to have plagiarized.
Plagiarism carries heavy penalties such as: receiving 0 mark on project, failing the course, suspension or expulsion.
“Do the research yourself and write it in your own words, adhere to research practices approved in your discipline, follow school guidelines for working with people, resources, and technology, avoid one-sided research that may conceal opposition, present real data and facts and treat source material fairly in your writing” (Vandermey 2007). Aside from the principles of ethics in research, Purdue Owl has a few tips to minimize the risk of plagiarism by following these steps: “In your notes, always mark someone else's words with a big Q, for quote, or use big quotation marks”(Stolley 2014). “Try writing your paraphrase or summary of a text without looking at the original, relying only on your memory and notes” (Stolley 2014). Lastly, try not to quote entire sentences like I did in this last paragraph, only quote necessary material and write the rest in your own words. There is another law called the Fair Use Law where a limitation exists in relation to how many words can be quoted from each source (Stolley
In introduction stage KFC-J entered the market using market-skimming strategy as indicated in the U.S standard manual. Their products were high price and targeted only upper class. Gradually in 1972 after heavy losses in Osaka and start-up challenges, as a market strategy, Weston and his team adjusted prices to compete with typical Japanese take-out products. They also adjusted their prices to suit the middle class in order to penetrate the market.
As part of the agreement, all franchisees must participate in yum! courses in order to be familiar with Kentucky's culture. In this way, both emigrants and immigrants will have the chance to integrate with KFC culture and their own culture to suit the tastes of
The purpose of this report is to identify an organization and map out its business processes. The company I had chosen is Kentucky Fried Chicken (KFC). In this report, I am going to talk about the company and further on describing it business processes and how they manage such a big organization.
“Copying’ or “borrowing” someone else’s words or ideas may perhaps be the more inoffensive way of explaining plagiarism. However, these two terms may deliver a connotation that plagiarism is not much of a serious offense. Whether the act of plagiarising is intentional or unintentional, it is considered as a fraud. In an academic setting plagiarism may even
KFC Does two types of planning, Strategic Planning and Operational Planning. Strategic Planning is done to increase its market worth value of the market share and Operational Planning includes launching of new product to change or innovate its product line for the customers. Planning objectives of KFC are to expand the organization on all over the UAE, to create and build superior quality for the customers, to follow marketing mix strategies and to generate superior financial return for KFC and KFC’s employees. Menu planning is done by researching. Supply chain management planning includes the full process related to the supply of raw materials which include chicken, spices and packing material and to increase operation, the objectives of supply chain management planning is to increase the level of outsourcing, increase globalization, increase the supply, increase the competitive pressure and increase the customers.The KFC mission statement is to “sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers”.
Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.
Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis