I work for Johnson & Johnson in the Consumer Sales division. Our division is responsible for selling our consumer products in North America. We have 400+ Sales colleagues which span across the United States. We work with large retailers like Walmart and Amazon, as well as small regional retailers like Wegmans and ShopRite. Our goal as an organization is to deliver on sales quotas for our respective businesses. We are expected to do this by building customer relationships, discovering actionable insights and driving the business at our respective accounts.
I chose Johnson & Johnson Consumer Sales division because I have worked in this division for the last four years. During this time I have become acclimated to the communication vehicles the organization has to offer and therefore felt comfortable to audit these vehicles. In this paper I will discuss the main vehicles of communication a Sales employee at Johnson & Johnson would interact with on a regular basis. These vehicles include the Sales Bulletin weekly email, the Sales Cloud, TouchPoint, Sales Bundled Monthly Conference call, Sales People on the Move weekly email blast, monthly Town halls with David and Workday. I will describe each vehicle to paint a holistic picture of the way the organization communicates. Then I will expand on Workday, our system for performance evaluations. Then I will survey colleagues to analyze the effectiveness of these vehicles in addition to the more common vehicles used at most
One department at Coca Cola is the marketing department. They use the following piece of information such as Web-Based communication. They use Web–Based communication to maintain a secure and effective way of communicating within the corporation. A strategic decision that the IT department has made at Coca Cola headquarters is to upgrade its current communications platforms. (Coca-Cola Enterprises Embraces Microsoft Software-plus-Services to Unify Its Workforce, 2008)
The role of this job is to provide motivation for the sales team to do well and increase the amount of sales that they make. They have to make sure that the sales team is loyal and polite to customers so that customers come more to shop at their store. Also they have to make sure that the experience for customers is good and pleasurable so that they come in to the store more.
He is in charge of four departments, each headed up by a senior manager. These departments are distribution, trade marketing, market research, and sales. The sales department, which has 1400 employees, is further divided into urban sales and rural sales, and there are 13 rural sales managers reporting to the head of rural sales. Each sales representative serves a territory that usually consists of both licensed and non-licensed establishments. They supply retailers with product information and storefront displays. They also offer discounts and promotions, where appropriate, in an attempt to win limited retailer shelf space. A partial organization chart is shown in Exhibit A.
Executive summary: This case was about issues that Ken Winston, the regional office manager Campbell and Bailyn’s Boston Office faced with as a result of the two recent changes in organizational structure and performance management system to react to the dynamic of the industry and market. The issues created by these two changes were process complication, limitation in competitive advantages, and discouragement on internal collaboration. We recommend Winston to engage KAT and sales specialist team, define measureable goals to each individual, set up one common organizational goal and make it as part of the performance assessment and hold more company
Having assessed to my organization skill through the presentation, I have determined that I am competent in my organization skill. I have judged myself against following criteria:
During my internship through Dillard's Incorporated, I have been able to analyze, develop, and gain insight on the perspective of how the retail company functions in its stores on a nationwide scale. From the experience over the course of these twelve weeks, I’ve discovered that communication in many aspects such as marketing, advertising, coding and decoding messages created by the company for its employees and consumers is the strength of what keeps an organization functioning. I see now that organizations rely on a constant upward and downward flow of linear communication to disseminate vital information.
Effective Business Communication requires order, accuracy, organization, and significance. When the Business Communication class began, I felt that I communicate effectively in my current job. I learned some new ideas and practices that I will incorporate into my work. I also discovered some new ideas that I will use in future positions I hope to attain. “No matter what job you have in life, your success will be determined 5% by your academic credentials, 15% by your professional experiences, and 80% by your communication skills.” -Author Unknown
I’m pleased to inform you that our company would like to offer a wellness program to you and your spouse as a birthday gift. Our wellness program is all about investing in your health and helping you live a healthier lifestyle and make better choices. We believe that healthier the employee and his or her family happier he or she is and a happier employee can serve our customers better and help our company prosper.
The organization will then implement strategic activities to do audits. The next step involves support and alignment in which the organization examines how communication becomes streamlined within the organization and the level of structural or institutional support. Finally, the audit considers the levels of practice, including the specific nature of communication within the organization. Some organization particularly concern primarily communication effectiveness in terms of motivating employees towards organizational goals. They will be analysed and evaluated on their performances, their expectations and limitations. A planned and detailed questionnaire is used to gain acknowledgements. Organization will know what’s working, what isn’t, what could be better, and what must be
Although much associated with business still relies on face-to-face communication, technology has taken its place in business-to-business communication practices as being reliable, effective, and efficient. Whether discussing a major decision with an executive level officer, starting a new company in search of product and distribution, or informing a department that layoffs may occur, the communication process remains the same. A purpose defines the reason a process begins. The initiator, or the sender, has an intended message for a specific audience, the receiver. With business-to-business communication, technology used to deliver the message, the environment in which the communication takes place, and the noise that causes distractions
Planning is everything when it comes to measuring your success. If you fail to plan, it’s like a sailboat in the middle of the ocean without sails; you have no clue in which direction you will be sailing. This is why developing a marketing communication objective is paramount to your marketing success.
Business communications play a major role in a corporation's day-to-day activities such as checking emails and corresponding to any important messages. Research may be required for customer inquiries that need additional information. The majority of the workday is spent on the telephone talking to clients. Many times, people in sales departments are multi-tasking, sending the clients information they requested via email while still having a telephone conversation with them. Some recent trends in business communications is the use of communication management systems. The message from these new communication trends is that companies are always seeking more effective ways to communicate and get their message across to customers. Enhanced communication means increased sales and productivity. All of this in the long run is meant to increase the company's profits. This is the
(2008), that describes not only sales and marketing interfaces but also the time variations throughout companies and sectors. Homburg et al. (2008) described five conceptual domains of marketing and sales configurations for better collaboration: information sharing, structural linkages, power, orientation, and knowledge. By the critical assessment of all these 5 dimensions, managers can assess the level of cooperation between two departments and take an appropriate managerial action to correct the lacking intensity of the interplay (Homburg, Jensen, & Krohmer,
It is necessary that the Great American Northern company understand the importance of how people form perceptions and make attributions because customers' opinions are formed through their interaction with the salesperson over the phone. The Joe Salatino case study reveals a boss whose company is highly successful while at the same time maintaining the potential for even more success. The case study certainly suggests that the company is hugely profitable: Salatino sells more than $20 million dollars in office supplies to more than 60,000 companies. Although the office products are largely indispensable for companies, the case study suggests that the main challenge for Salatino's company derives not from selling the product itself so much as doing a better job of selling than the internet competition.
“While keeping in step with the times and taking the opinions of the public into full consideration, use our knowledge and skills to create useful products of value that satisfy the customer. Do our best to provide quick, reliable, and stress-free sales and after-sales services in order to enhance customer satisfaction” (Chavda, n.d.).