Keys to Win the Cola War with Innovative Marketing Strategies

Final Marketing Plan Paper Surgey Perez, Adrine Jason, Shirtiar Beasley, Gena Brooks University of Phoenix Introduction As consumers, we are very accustomed to finding products where we need them, when we need them at the price we are willing to pay. This has become such an automatic part of the buying process that we seldom give much thought to how all of this occurs. To put it simply, all of this occurs because of marketing. A great deal of thought has been given to your preferences

Mission Statement of the Coca Cola Company Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. Our mission statement is to maximize shareowner value over time. In order to achieve this mission, we must create value for all the constraints we serve, including our consumers, our customers, our bottlers, and our communities. The Coca Cola Company creates value by executing comprehensive

It is a unique, distinctive strategy that aims to embed the brand in the mind of the customer. In order to understand the integrated brand promotion strategy of Coca Cola, it is of crucial essence to delve into the marketing background of the company. The drink we know today as Coca Cola made its debut in May 1886 as a soda fountain beverage in Atlanta as a creation of a pharmacist known as Dr. John Pemberton. It was named by his bookkeeper Frank Robinson as Coca Cola and written in his distinctive

DISSERTATION REPORT ON A COMPARATIVE STUDY OF COCA COLA AND PEPSI AMITY COLLEGE OF COMMERCE AND FINANCE Submitted to: Submitted by: Mrs. Joity Tomar Ronak Gupta B.Com (Hons.)III

PROJECT REPORT FOR BUSINESS STRATEGY-1 EVOLUTION OF BUSINESS STRATEGIES AT PEPSICO Submitted to: Submitted By: Prof. Sanjany Sharan Prashant Sharma Parul Kapoor Mohit Madan Prerna Gupta Murali Krishna (Section-A) (Group – 10) ACKNOWLEDGEMENT We take this opportunity to express our gratitude towards Mr. Sanjay Sharan, Department of Marketing, IBS, Hyderabad. We are indebted to him for the expertise and invaluable

Chapter – 1 Introduction to Marketing Strategies  Introduction to Marketing Strategies And how they are formed Marketing strategy is defined by David Aaker as “A process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.” Marketing strategies include all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation

EXECUTIVE SUMMARY According to the Mckinsey report Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and it produces nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. Coca-Cola was first introduced by John Syth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-colored

most of the companies were forced to revamp their product, marketing, distribution and customer service strategies to strengthen their position in the market. By the turn of the 20th century, the face of the Indian FMCG

(To be added) 9 MARKETING MIX: 9 Product Characteristic and Attributes 9 Price 11 Promotion 12 Points of Parity and Points of Difference between Diet Coke and Diet Pepsi – (To be added) 15 Brand Exploratory 15 Brand Awareness 15 Brand Image 16 Interpretation of Brand Exploratory: 19 Introduction: No one thought a drink sold for five cents a glass at a pharmacy would grow up to be one of the most recognized brands in the world. On January 31, 1895 the Coca-Cola trade mark was registered

A STUDY ON ORGANIZATION STRUCTURE With reference to HINDUSTAN COCA-COLA BEVERAGES PRIVATE LIMITED VISAKHAPATNAM A project submitted to CHRIST UNIVERSITY in partial fulfillment for the Award of Degree of MASTER OF BUSINESS ADMINISTRATION by INDIRA PRIYADARSINI JAGIRIPU Under the guidance of Sir Harold Patrick, Professor CHRIST INSTITUTE OF MANAGEMENT CHRIST UNIVERSITY, HOSUR ROAD, BANGLORE-560029, KARNATAKA, INDIA DECLARATION: I, Indira