Kfc Case Study

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Throughout Kentucky Fried Chicken’s (KFC) lifespan as a division of the company Yum Brands, they have developed and establish grounds that have helped make Yum Brands the company they are today. Within this lifespan, KFC has expanded not only throughout the United States, but globally to more than 125 countries and territories building and establishing more than 20,500 KFC outlets (About KFC). Although expansion is often times a great step for a company, sometimes they are successful and unsuccessful. One of the major countries KFC is successful in is China, and one of the countries they have not been so successful in is India. At the root of KFC success and failures are a few very basic marketing techniques, the four P’s (product, price, promotion, place), their target market, and KFC’s strengths, weaknesses, opportunities, and threats which are continually changing as KFC continues to expand and their market continue to grow. KFC is a Fast-Food chain based out of Louisville Kentucky by a man with the name of Colonel Harland Sanders. Colonel Sanders went from being a military man to a cook who created the “soon-to-be world-famous recipe more than 70 years ago” (About KFC). This recipe consists of a list of secret herbs and spices Colonel Sanders had scratched out on the back of the door in his kitchen (About KFC). With this recipe, Colonel Sanders opened the first KFC in 1952 quickly expanding within the United States and eventually globally to more than 20,500 outlets

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