Kfc: China's Favorite Chicken Essay examples

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Southeast University

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KFC: China's Favorite Chicken
Analizyng a Company´s Success

School of Economics and Management

Name - Number: Mariana Osorio - 220123813
Supervisor: Dr. Qiu Bin

September 10th, 2013
KFC: China's Favorite Chicken - Analizyng a Company´s Success
Mariana Osorio, 220123813
School of Economics and Management, Southeast University, 210096, Nanjing, China ABSTRACT
Kentucky Fried Chicken generates more annual profits in China than in its country of origin. In fact, the success of this firm is an example of the great market potential for foreign multinationals. By July 2013, KFC has 4,400 restaurants in 850 cities and the company plans to open another 700 by
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