Kfc Essay

2597 Words11 Pages
Introduction-overview of the company(KFC) | Pg- 2 | Short elaboration of micro and macro environment and three factors that influence | Pg-3 | Current sales analysis | Pg-4 | Environmental factors and opportunities | Pg-5,6 | Business macro-environmental factors | Pg-7 | Conclusion | Pg-8 | | |

Kentucky Fried Chicken Corporation based in Louisville, Kentucky, is one of the world’s most successful fast food organizations. It has operations throughout the world and has a vast history which has been put to present like no other fast food. It has grown enormously following its fragile birth, splashing in scintillating numbers in both franchisees and company owned stores all over. The company’s prime strength lies in providing
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However, with the introduction of a new and healthy product range, KFC can differentiate itself from most competitors and will gain a competitive advantage.

CUSTOMERS
KFC’s customer market consists solely of the consumer market. KFC’s products are bought by individuals (males, females, singles, and families). Therefore, the product range KFC offer should appeal to as many people within this consumer market as possible, to ensure that the maximum amount of products can be sold. The characteristics of these individuals and a segmentation of them are discussed later in this report.

Strengths and weakness of competitors
Strengths: 38 products, Attractive Outlets, Huge Marketing, Budget, More entertainment for kids
Weaknesses: Same type of Menu, No Home Delivery
How they compete with their competitors?
It is found that KFC compete its competitors by five ways:
•KFC compete its competitors through marketing strategy
•They offered different packages at different events like Ramadan offer, midnight offer etc.
•KFC compete their competitors by providing good services
•They must hired the hard selling persons to market their product in the market and motivate their employees for the sake of organizations and employees do well and they compete there competitors KFC has quality products and through these quality products they compete their competitors

Current Sales Analysis

Market Share Market Share
KFC has a very long history and has the most recognize

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