Kfc Executive Summary & Introduction

701 WordsSep 30, 20103 Pages
EXECUTIVE SUMMARY Kentucky Fried Chicken (KFC) Malaysia is a major Quick Service Restaurant (QSR) operator in Malaysia and has been established for just over 20 years now. It serves mainly chicken related items, but offers side dishes to its consumers as well. Lately, more and more Malaysians have been opting for a healthier eating diet as a large number of them have become more health conscious. This has opened the door for KFC’s main competitors, such as McDonald’s, to come out with a new range of healthier products, allowing them to mount a greater challenge on KFC Malaysia’s current position as Malaysia’s leading fast food operator. As a response to the advancement made by KFC’s competitors in providing healthier fast food, KFC…show more content…
In Malaysia, children age from 4 years old to senior citizen knows about KFC very well. The chicken in KFC have special taste compare to McDonalds. Its history spans almost 80 years when it started at Corbin (Kentucky-USA), in the 1930s. During this period the United States was under The Great Depression with almost 25% unemployment rate. The hard time was probably one of the biggest factors in forcing Harland Sanders ("The Colonel") to start experimenting with various mixes of spices and herbs, trying to get the best formula for his recipe. (If we still remember the Asian Economic Crash 1997-2002, one of the last remaining business that kept going during the recession was the food industry). The same happened during 2008-2009 rescission. By 1939, the recipe was already perfected and the Colonel had expanded his restaurant to accommodate 142 seats. This was a fairy large restaurant; the size is equivalent to several tennis courts. However there was one problem. The WAITING time! It took almost 30 minutes for the chicken to properly cook. Turn the gas bigger and you risk of having the chicken cooked on the outside but still red with blood inside. Saved by the Pressure Cooker Thanks to technology, in 1939 pressure cooker was introduced. Pressure cooker allow liquid to boils at higher temperature. Water for example normally boils at 100 degree Celcius, but with a pressure cooker the sealed lid doesn't allow air or liquid to
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