Kfc Globalization

Organizational architecture is a strategic planning initiative of the day-to-day activities or the foundation and structure in which the business operates. Moreover, it is the organization’s arrangement of systems of authority, specific departments within the company, and the responsibility and duties of those specific positions. Furthermore, the primary goal of organizational architecture is to ensure the overall success of the company by creating value to customers and all aspects of the company. Corporate culture is the way employees

Organizational architecture and corporate culture should be intertwined within any successful company or organization. In the text, Brickley (2009), refers to organizational architecture as being three legs of a company: assignments of decision rights, 2) methods of rewarding individuals, and 3) the structure of systems to evaluate the performance of both individuals and business units. Organizational architecture is the framework of company departments such as managerial chain of command, the duty description and

The year 2015 was an exceedingly profitable year with revenue growth of XX% and total revenue topping out at $XXX globally. One country’s operations that has contributed a major portion of the escalation in profits is China for which, unlike other restaurants, YUM has found the key to success. In 2015, YUM opened xxxx new restaurants which has permitted massive profits. YUM’s exceptional strategic planning and partnerships have permitted the China market to be spun off into its own standalone entity. YUM believes that this spin off will allow for the pivotal China market to controlled in a more efficient manner that is fueled off key partnerships and allowing local control to assist these restaurants to swiftly adapt to local customs and desires. With the success of this venture, numerous experts are suggesting and predict the separation of the three separate entities to help fuel increased flexibility and allow YUM to meet the ever-rising growth demands of the various stakeholders.

Due to recent advances in technology, communication, and transportation, companies are no longer confined to just one country to market and sell their products in. This has presented many companies with global opportunities. China, one of the fastest growing countries in regard to economy and population, presents a very appealing market to businesses looking to expand. China has a growing middle class that no longer has to be as price sensitive (Barton, Chen, Yin, 2013), and this is good news for American companies that have a strong brand name and do not necessarily rely on a cheap price to sell their goods. China is also experiencing an increased demand for biscuits and crackers, but many people are also becoming more health-conscious (“Entering the Biscuit Market in China: There is Still a Chance,” 2014). These presents Nabisco, a strong brand name in the United States, the perfect opportunity to expand their graham cracker line into China.

The strategic focus and organizational management has arranged McDonalds to compete effectively in an already competitive business and thus edge a competitive base in the industrial environment and enjoy a niche market for its company. McDonalds thousands of customers visiting their restaurants on a daily basis because of the skill of McDonalds to create a company’s image that strengthen people to get attached to the culture of fast food. As such, there is an appropriate customer base which McDonalds uses as a market entry strategy. Together with advertising companies that leaves the brand image in the consumer’s mind, McDonalds continue not only to enter the market but also to enlarge their market size. As a result, there a few number of strategies

It opened its first outlet in 1990 in Shenzhen, and other major cities elsewhere in the country. Moreover, McDonald’d choose the family with children as their target customers at first, and later it aimed on youths from 4 to 30 years old. With its key word “young, fashionable and lively”, it hopes to provide light and happy dining experience for young people. While as for the foods, McDonald’s claimed that they would not change the menu in China at the very beginning of entry, and always stick to their American style. However, facing the challenge from KFC, it’s no longer easy for McDonald’s to stay “outside”. Fried egg, a new hot drink with honey and ginger which it’s widely believed in China that ginger decoction can help keep coldness away and Chinese pancake appeared on the breakfast menu. The strong market segmentation make KFC super-boom in China, whereas McDonald’s caught up from behind after it changed their strategy instantly. However, both of them successfully survive in Chinese market although they applied different

The procedure begins with an online screening test to ensure that the candidate is fit for the business, and the actual work preview allows the candidate to personally experience the job and then decides to join KFC.

Overview: The advent of globalized business has brought new and interesting opportunities to companies all over the world. Chris Sullivan, chairman and co-founder of Outback Steakhouse, noted that many internationally based American restaurants have “average unit sales [that are] way, way above the sales level they enjoyed in the United States.” (Grant, 2010: 753) For fast-food franchise giants like McDonald’s, Burger King, and KFC, up to one half of total sales stem from international chains. (Grant: 757)

The second main problem, which I will focus in this essay, is KFC South Africa

kentucky Fried Chicken, more commonly known by its initials KFC, is an American fast food restaurant chain that is recognised for its great fried chicken.

Many International firms competed to enter the vast China market for franchising and expanding their products and services in a market which offers a wide scope of business opportunities mainly the size of its population and the openness of China on the Western world after so many years of its protectionist policies. In this respect, Levendary Café, a huge American leading Company operating in fast food like other American companies such as McDonalds and Kentucky Fried Chicken is trying its chance to enter the China market but there are some discrepancy of views between the top management of the Company at home n America and the appointed manager to run the Levendary Café operations in China, Louis Chen and the new CEO Mia Foster. The new CEO faces many issues to deal with, the design and look of the Levendary outlets which Chen has changed and even used some plastic chairs in some outlets to the discontent and disapproval of the top management of the parent Company in America

Supply chain management plays a very crucial role in the success of any organization and how it can cater to a customer’s need and provide the maximum satisfaction. Supply chain management is essentially managing the flow of goods/services of an organization. It involves raw materials storage, transportation, inventory management, distribution and procurement.

By being the world's largest chicken supply chain network in terms of restaurants system and third biggest junk-food chain, with more than 9,000 in both establishment and organization claimed restaurants and eatery networks through the world, the corporation works within the territory of 68 nations via essentially demonstrating that KFC’s potential to address the necessities of its clients is in the highest level by contrasting its partner

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis