Kfc Pest Analysis

12891 WordsMay 6, 201352 Pages
Final Project KFC (Kentucky Fried Chicken) Submitted To: Muhammad Asim Awaan Developed By: Madiha khalid Hijab Ashraf Rizwan Khalil Sami Ullah (07108118) (07108124) (07108125) (07108140) BBA Fall – 2007 Section “B” Date of Submission: 15 – 06 – 2011 Final Project KFC (Kentucky Fried Chicken) 1. Final Project KFC (Kentucky Fried Chicken) Dedication “We dedicate our project to AL-Mighty ALLAH without whose guidance we were unable to do so and also to our parents who support and helped us to complete this uphill task in a better and perfect way” GIFT Business School Page 1 Final Project KFC (Kentucky Fried Chicken) Acknowledgement We firstly thank ALLAH Almighty the most Beneficent and the Merciful, and the Master of the…show more content…
KFC occupies a major position in the fast food industry, being the largest seller of chicken products in Pakistan. It captures 50 percent of the total fast food market in the country. KFC wore the title of being the market leader in its industry. Serving delicious and hygienic food in a relaxing environment made KFC everyone’s favorite. Since then, KFC has been constantly introducing new products and opening new restaurants for its customers. In Pakistan totally Chicken buy from Pakistani Poultry Forms, and also this Chicken is 100% Halal. 1.2 Nature of the Business Kentucky Fried Chicken (KFC) - one of the most known fast food chains in the world. Quality and cleanliness (QSC) represents the most critical success factors to KFC's global success. It is the fast food franchise so its nature of business is providing the fast food services. Its business type is “Business to Consumers”. KFC has large chain of consumers. According to KFC, “We are growing only with our customer.” KFC has great environment for their consumers and families. They are concerned about the comfort and satisfaction of their customers. That is why 40 million is need to open a single outlet. KFC is multinational company. They have outlets, almost in every country. So they have international customers all over the world. GIFT Business School Page 2 Final Project KFC (Kentucky Fried Chicken) 1.3 Current Products Mighty Zinger Zinger burger Fish zinger burger Col.

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