Kfc Term Paper

Taco Bell is a popular restaurant famous for their mexican food that consists of tacos, burriotos and nachos. Like many restaurants they must remain competive and be able to provide something different in order to be successful. This is why many resturants may sell similar items but their ingreidents who secret ingriendents they like to refer to are unknown. This is called a secret ingreindent because if others knew how to create the same product then the business will not progress. However there are times when a companies secret must be shared such as when a company is passed down to a family member, a partnership occurs between another business, the recipe is sold to someone else or in Taco Bell case a crises occurs. It happened when a angry

As we are all aware of, KCF is a fast food restaurant that specialises in fried chicken and its headquarters is located in Louisville in USA. It is considered the world’s second largest restaurant chain after McDonalds with 18,875 outlets in more than 110 countries and territories as of December 2013, but it is the world’s most popular chicken restaurant. KCF was founded by Harland sanders in the year of 1930. Its first franchise company was opened in Utah in 1952. After the first franchise was opened, KFC started expanding rapidly world-wide, this created a brand image for the company, and their logo became popular and was easily recognised by its external stakeholders. Its strap-line (finger lickin good) defines the deliciousness of their chicken.

Nearly 50 billion cheeseburgers/burgers are eaten per year, which means on average an American eats three burgers a week. My favorite meal would have to be a homemade cheeseburger with mash potatoes, fruit (strawberries and honeydew), and to top things off a fresh glass of sweet tea. All foods have their healthy and non-healthy factors but do you really know how your food is really affecting your body?

Kroger is the store many of us go to and it has been around for a very long time. Kroger first opened in Cincinnati, Ohio in 1883 by a man named Bernard Kroger. When it was first opened, it was not called Kroger it was called The Great Western Tea Co. Now, Kroger is probably one of the few places you go weekly because you need food. People get points when they shop at Kroger and then they use those points to save money on the gas. A certain amount of points get a dollar or less off gas. Kroger is found in advertisements on billboards, magazines and even on television. These are for reminding people who are watching television that they need to get out and get their groceries.

The first KFC was opened in Tiananmen Square, China 1987; it struggled as western food was unknown to the east. This was still a very conservative nation, not prepared for the “Fast Food” takeover. The restaurant did pretty well, but grew slowly. The Harvard business review, stated that “in 1992 the Chinese government granted foreign companies greater access to markets, KFC China’s managers gradually developed the blueprint that would transform the chain.” (Yums' China, 2017) Although they have done well for themselves they struggled, as growth was steady but slow and their customer base was shrinking. “In November 2016 Yum China Holdings, Inc. became a licensee of Yum brands in Mainland China; they have exclusive rights to KFC.” (Yums' China, 2017) Yum controls approximately 7,300 restaurants and more than 400,000 employees in more than 1, 100 cities. YUMS generated over $8bln in sales in 2015.

When traveling East down State street, you will come across Bristol’s famous sign, “BRISTOL; A GREAT PLACE TO LIVE” with bright lights and arrows to point you to Tennessee and Virginia. The sign happens to sit right on the state line dividing Bristol, VA and Bristol, TN. Little do people living outside of Bristol know, is that this great city has a vast history of business, music, art, racing, and food, of course.

One of my favorite restaurants in the hole world is Taco Bell. When you walk through the door the cashier asks you hello ,how are you, the greeting makes the whole day better. Also they have so many food items there. At taco bell their main focus on the food is burritos, tacos, and nachos. Some example of the food are the seven-layer burrito,cheesy bean and rice burrito,frito burrito,the loaded potato griller,crunchy taco,and the double decker. My favorites food there are the cheesy bean and rice and the potato burrito. The potato burrito has slices of potatoes and melted cheese and rice and beans in it. The cheese sauce rolls over your tongue and slides down your throat. Leaving you as satisfied like you just took a dip in the pool. Another

Lincoln Grill Café has something for everyone! The venue is a cozy restaurant that has a ton of tasty food options to choose from. It is open every day, except for Saturday, and serves up breakfast and lunch. Lincoln Grill Café is also a great spot for families to visit because it is kid-friendly.

If you're a McRib aficionado, brace for an early Christmas gift: the McDonald's' elusive McRib sandwich returned days ago to a select number of fast food locations. And, in keeping with the unofficial tradition, the hamburger giant is only offering the tasty cult classic handheld delicacy while supplies last -- and at a limited number of McDonald's locations.

operates several fast food brands in Australia. KFC is the major brand that Yum runs. The main product of KFC is made by chicken meat. Therefore, the strength and the weakness of KFC are obviously. People who like chicken meat will highly be attracted by KFC. However, it gives customer who like fast food a limited choice. Just use the one kind of meat will make the brand to be more professional. But it also will narrow its potential markets.

After researching about fast food and understanding how the huge industry works. I can conclude that the effects of eating fast food on a day to day basis are

The procedure begins with an online screening test to ensure that the candidate is fit for the business, and the actual work preview allows the candidate to personally experience the job and then decides to join KFC.

KFC Does two types of planning, Strategic Planning and Operational Planning. Strategic Planning is done to increase its market worth value of the market share and Operational Planning includes launching of new product to change or innovate its product line for the customers. Planning objectives of KFC are to expand the organization on all over the UAE, to create and build superior quality for the customers, to follow marketing mix strategies and to generate superior financial return for KFC and KFC’s employees. Menu planning is done by researching. Supply chain management planning includes the full process related to the supply of raw materials which include chicken, spices and packing material and to increase operation, the objectives of supply chain management planning is to increase the level of outsourcing, increase globalization, increase the supply, increase the competitive pressure and increase the customers.The KFC mission statement is to “sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers”.

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis