Kfc : The Largest Restaurant Company

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INTRODUCTION Yum! Brands is the largest restaurant company in the world. It owns of three of the titans of the fast-food world: KFC, Taco Bell, and Pizza Hut. Millions of people all over the world have enjoyed the delicious and convenient foods this triumvirate offers. If fast food was kaigu eiga, Yum! Brands is Ghidorah, the Three-Headed Monster. With a 2014 revenue of just over 13 billion dollars1, Yum! Brands is indisputably a rock-solid part of life in Western Civilization.

(For ease, this report will henceforth refer to Yum! Brands simply as “Yum,” without the exclamation point.)

PRODUCT DESCRIPTION AND USAGE A brief run-down of Yum’s three main brands:
KFC: Kentucky Fried Chicken, the world 's #1 chicken restaurant, with $4.45 …show more content…

The core mission of the Unified Co-op is to provide the lowest possible sustainable store-delivered prices for restaurant products and equipment.”2 So Yum 's stores have a secure pipeline for procuring the needed supples and equipment, at low cost. This keeps the supply curve comfortably to the right. Calamities at the originator end of the supply chain can cause damage, however. There was a supply scare in the summer of 2014, when one of Yum’s Chinese beef suppliers was found to have packaged and sold meat beyond its expiration date.3 Yum immediately ceased affiliation with that supplier, but “Yum’s China sales in the quarter were down 9% from a year earlier, to $1.26 billion, following declines in the third and fourth quarters of last fiscal year.”4 How permanent that damage is, of course, remains to be seen.

AVAILABLE SUBSTITUTES Substitutes for the three Yum brands include their competitors in the fast-food industry, competitors OF the fast-food industry (formal dining), and eating in instead of going to restaurants at all. In recent years, the subindustry of fast food colloquially known as “fast casual” has become a small but growing substitute. However, this subindustry is still in its early years, so its future viability regarding its ability to compete on the national or international level with traditional fast food is still uncertain.

AVAILABLE COMPLIMENTS Beverage companies sell their products at Yum stores through exclusive

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