KFC in United States and KSA
KFC, still referred to by some as Kentucky Fried Chicken, is a well-recognized international fast food chain that started as a gas stop diner in Kentucky. Due to the immense popularity, KFC restaurants are succeeding in their routine business throughout the world including United States and Kingdom of Saudi Arabia. The reason for their success lies in the fact that they have followed a preplanned strategy. Through these strategies, they have produced remarkable growth in the past five years. KFC is one of the few brands that continues to profit even during global economic crisis. Using SWOT, PESTLE, and also Porters five force analysis, it has been revealed that KFC is consistently increasing sales and expanding into a larger global market.
INTRODUCTION
KFC is one of the most world famous chains of fast food because of the quality of food provided and menu of this restaurant. KFC was found by the Colonel Harland Sanders when he was facing life challenges. He had a bad past in his life and he faced a lot of difficulties. At the start, he did not have much to offer in the way of products for the restaurant. The headquarters of KFC headquarters are located in Kentucky. KFC is famous for offering salads, chicken pieces, wraps, and sandwiches.
Originally marketed as Kentucky Fried Chicken, the company has rebranded itself as KFC. Though McDonald’s has triple the sales, KFC is still has the second highest global sales (The
Kentucky Fried Chicken is a very famous chain of quick-service chicken restaurant that started from Louisville, Kentucky. The company is became a sub-brand of Yum Brands in the year 2002 and benefitted greatly from the position and brand value of Yum foods. In the past, KFC chain of restaurants grew at a very fast pace and has become today one of the largest chicken restaurants chain in the world.
In introduction stage KFC-J entered the market using market-skimming strategy as indicated in the U.S standard manual. Their products were high price and targeted only upper class. Gradually in 1972 after heavy losses in Osaka and start-up challenges, as a market strategy, Weston and his team adjusted prices to compete with typical Japanese take-out products. They also adjusted their prices to suit the middle class in order to penetrate the market.
McDonald’s and Restaurant Brands International are some of the major companies in the burger factory. McDonald’s has been in the food business since the early 1950s but Restaurants Brands International was created in 2014 by the merger of Burger King and a Canadian coffee shop and a restaurant called Tim Hortons. There isn’t much data on Brands International since its merger in 2014 so current data being shown will come from the annual reports of 2014. Before the merger, both McDonald’s and Burger King were competing for the most customers and quality of food. The research paper will try to provide all the financial statements of both food companies. All information will try to be retain within the year of 2014 considering the merger of Burger King has to also collect with the other two companies. Most people know that McDonald’s is highest major burger company; however, with the merger of Burger King and the other two food companies, it rose up to the top 5 burger companies in the world. Now these food companies are fighting for amount of revenue or customers to increase their size more. Restaurant Brands International has greatly rose Burger King to close to McDonald’s level by increasing the customers and ideas. This report will compare how their business’s financial statements are working so far and show how wide the gap is between each other.
KFC, known as Kentucky Fried Chicken, is a fast food restaurants based in Louisville, Kentucky.In the midst of the depression, Harland Sanders who was born in Henryville( Indiana), opened his first restaurant in the small front room of a pump station in Corbin, Kentucky.Sanders served as station operator, chief cook and cashier and named the dining area as
The main problem from McDonald's case, McDonald's Polishing the Golden Arches, is how to classify McDonald's strategy through Plan to Win into one of the five generic competitive strategies. Before we solve this main problem, we should determine the chief economic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis. Finally, we classify McDonald's strategy into one of the five generic competitive strategies.
The main problem from McDonald's case, McDonald's Polishing the Golden Arches, is how to classify McDonald's strategy through Plan to Win into one of the five generic competitive strategies. Before we solve this main problem, we should determine the chief economic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis. Finally, we classify McDonald's strategy into one of the five generic competitive strategies.
Every organizations in this world needs human resource management to control the workers to achieve the company’s goals successfully. Human resource department is the backbone of any organization. Human resource department knows about how to deal with the employee. The main function of human resource department is to maintain the internal communication within the organization. So does KFC. The size of KKC employees is more than 10,000. KFC’s type is subsidiary or business segment. Their revenue is $100 to $500 million USD per year. KFC’s headquarter is located in Louisville, KY. It is founded in 1952. KFC is in industry of restaurants, bars, & food services. The main competitors of KFC here in Malaysia
KFC was founded by colonel Harland Sanders , who began selling fried chicken from his small restaurant in Corbin, Kentucky during the great depression.
The second main problem, which I will focus in this essay, is KFC South Africa
KFCOne of the major competitors for McDonald in the burger segment is KFC. It first came to India in 1995, where it was one of the first multinational food chains to have entered India. It proved not to be a very good time to have come to India where people were still not able to come to terms with multinationals coming to India, and it was targeted by many and remained a not so known food outlet, while the ones which came later became more popular. KFC India had to shut shop in the late 1990s after it faced heavy protests not only from anti-multinational groups but also animal rights' protector, PETA.
Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.
Effective marketing strategies enable a franchise to efficiently respond to the increased demand for fast food product offerings and eventually leads to the increase in its market share. For this purpose, Chick-Fil-A already being a leader in markets it has already set up shop with innovative products like the boneless chicken breast sandwich, it can offer a fresh fast food experience to the Mauritian fast food customers. Kentucky Fried Chicken has already been in the Mauritian Fast food industry since 1983. Hence, Chick-Fil-A would be a relatively new product in the Market, and a proper evaluation of the external market factors is necessary. The external market analysis would provide insight into the opportunities and threats that the entry of
However, 'Fried ' is like almost everything throughout KFC, the primary course from the menu in KFC is really browned chickens. KFC has been sued by the Center for Science in the Public Interest (CPSI), accused of the sustenance contains "stunning whole" of Trans fat. In one three-piece chicken combo supper contains 15 grams of Tran’s fat, which is over the breaking point that a man ought to have in one week. These Trans fat is really hurting shopper 's wellbeing, KFC as the world 's most prevalent chicken fast food chain, their unethical behavior has impacted generally against their clients. It is a genuine ethical dilemma that exists throughout KFC. (Aggarwal, 2015)
KFC is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. KFC was founded by Harland Sander in year 1930 and went on to franchising in 1952.
Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis