Kfc vs Mcdonald's in Shanghai

The McDonald’s in Beijing created these trends because they used the same menu as the American counterpart. This increased business and attracted customers because they felt more modern eating the so-called “American cuisine.” The McDonald’s in Beijing is most definitely considered an example of an American-inspired, transnational culture because the Chinese are intrigued with the western influence and this does change their culture because they are becoming more modern and opening up to outside influences. With a positive view from China, McDonald’s decided to expand even more.

Even though McDonald’s and Burger King are really similar, they are also really different. They both try to have good advertising but McDonald’s is, most of the time, ahead. Their food seems to have the same condiments, but again, they are far away to be the same. They appear as the two most famous fast food restaurants around the world, but each one of them has their own

But unlike McDonald', KFC has not been able to establish itself and shun its image of being a beef burger shop. McDonald's is clearly

Please remember that Part 1 and Part 2 of the report are each worth 50% of the total

Upon entering the restaurant you step into the dining room which offers a full dining experience. The tall-back booths, beautifully set tables and open concept kitchen offer a spectacular show to come and be entertained over five-star food. The bar and patio are made for all the comforts that come with your local watering hole.

Fast food restaurants including McDonalds, Subway, and Taco Bell are some of the most popular restaurant chains in the world. These businesses tend to offer speed and inexpensive food. They typically serve hamburgers, hot dogs, fried chicken, or pizza. (“Restaurant”) Other fast food chains provide ethnicity in their food including Taco John’s, which sells Mexican style food, Panda Express, selling

Whether you are on a street corner in New York City or are sitting in rural Iowa there is likely a Chinese restaurant that you can get the same food at. Kung po chicken, almond chicken, or the ever so popular general tso it is virtually available all over the country. A huge reason why they are all over the country and ever so popular is because of the during the late 1800’s the United States Government created more visas for Chinese to come over if they were restaurateurs. This had allowed for thousands of people to come to the country and open up restaurants. The only issue was many Americans didn’t have the palate for traditional Chinese food. They had to then create meals like chop suey and general tso to please the American palate and to stay in business. (Gastropod) These foods has turned into what is the populations favorites comfort foods. These foods had become a favorite and played a huge roll in families. Getting Chinese food for every other Sunday dinner or before their thanksgiving dinner. An even a larger group is the impact they have had on the Jewish population, allowing them to go to dinners on Christian holidays and really becoming a statement of their religion. (The Search for General Tso) This twist of Chinese food has really has turned it into an American food, creating a delicious comfort food that all Americans love along

The restaurant has a saltwater fish tank that holds diners' eyes while they wait for their meals. The dining room has open rafters and beautiful natural light streaming in from skylights. The atmosphere is much like the food: there are homespun dishes with an elegant twist.

McDonalds (McD’s) and Burger King (BK) are key players in the fast food industry and have been competing for many years. They both provide similar food that is prepared quickly for a low price. So what sets them apart? The difference between McD’s and BK is their corporate culture – operational management. The manufacturing method at McD’s follows the “Doing It All For You” versus “Having It Your Way” at BK.

With China ranked second to the United States as the world’s strongest economies I see it fit to take advantage of this market because there are not many American fast food companies in the country and they don’t offer the same type of meals as we do. Of all the countries to choose from I see China as

Not only are the UK people deeply influenced by fast food. Almost every day there is a new Kentucky Fried Chicken restaurant being opened in every 650 cities in China since the first Kentucky Fried Chicken restaurant opened in Beijing in 1987 (Maggie, 2011). The huge market demand of fast food brings the explosive growth of the fast food market which represented by Kentucky Fried Chicken. The number of Kentucky Fried Chicken restaurants had reached four thousand in 2012 (Liu, 2012). Due to differences in geography, transportation and staff performance, each of them has varying degrees of operating performance. The one in Heishijiao Street is “the fast-food chain 's 4,000th Kentucky Fried Chicken restaurant in China”, said Zhu Zongyi, the president of Yum Brands China Division (Liu, 2012). The problem with this Kentucky Fried Chicken restaurant is that it does not have the

McDonalds launch their promotion with same brand image and the advertisements. The target customers for them include children, teenagers and young generation with standardization management. On the other hand, they are not successful as KFC in China market due to some reasons. For example, Chinese customer trend to purchase chicken burger rather than beef burger.

Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis

Z-Kung fu Global Chinese Fast Food Chains is a new mode of operation in Chinese fast-food chain industry. It has solved the standardization problems in Chinese fast food industry for the first time and set a new way of developing the Chinese fast food. Up to now, Z-Kung fu has opened 250 bistros, and began to compete with the foreign fast-food restaurants. Developing on strong capital, Z-Kung fu is expanding rapidly. However, there are still problems existing in the marketing strategies of Z-Kung fu as follows. Firstly, it only achieves in standardization but it’s lack of support of the functional value. Secondly, it still difficult to compete with foreign meal in many ways,

Obviously, China is a huge market for fast food industry. China’s food industry has a positive growth of over 10% over the previous 18 years