Kid Kustomer Essay

In “Marketing To Children Gets More Savvy” they use real life ads to explain their writing. They talk about how children now more than ever have technology surrounding them, along with ads that come with it. For example, Webkinz, a kid gaming website, has ads posted everywhere. Webkinz has had ads on the side of the website that tells kids that if they watch an advertisement and answer all the questions from the video, they then can get a prize from Webkinz. When mothers were told about this they said that they had no idea that is was happening, even if it was in their

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

One of the most successful marketers is quoted in the article “Get kids to nag their parents and nag them well”(260). In the initial few sections, he discussed the present time effects of the advertising on youngsters. Through this he contend that, previously, there weren't numerous child based marketing organizations that concentrated exclusively with respect to children and have their own kids' divisions, while now, they have huge amounts of organizations that makes a whole advertising division for the

In order for advertisers to gain consumers of their products, the advertisers know they have to use certain strategies to reach out to all the different ages. Children today consume vast majorities of media spending up to 44.5 hours or more per week watching television, on the

The author is very good at gathering specific data and examination. It is clear that Schlosser's purpose is to change the way you consume and the way you use cash, and additionally the way you think. Schlosser truly gives a flawless insight about his clarification upon marketing methods utilized on kids and in addition the reason for it. A marketing strategy plan to increment present deals, as well as future deals. “Growth in children’s advertising has been driven by efforts to increase not just current, but also future, consumption. Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases” (Schlosser, 2011, p.259). In this citation, Schlosser claim that advertising on kids could make a greater possibility of brand royalty, which will keep the kids on purchasing items from this brand for the rest of their life. The introduction fits the body of the essay, it was clear and effective. The introductions opened a lot of discussions about the essay and it made me want to know more about the

Schlosser’s article, “Kid Kustomers”, discusses the highly popular topic of children being targeted by vicious advertisers. This topic is remarkably appropriate for today culture due to the abundance of advertisement thrown into every child, man and women’s everyday life. The rapid growth of advertisers and their plans to target children in order boost sales in a company has compelled the writer to cover this topic and discern the truth. Schlosser’s article educates readers in an effective manner due to, exceptional use of rhetorical appeals, the quality of information presented, and the tone and style he uses.

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

Eric Schlosser’s essay, “Kid Kustomers,” concludes and makes several strong points about the marketing on children. He starts his essay with a brief comparison that “twenty-five years ago, only a handful of American companies directed their marketing at children,” whereas today, “children are being targeted by phone companies, oil companies, and automobile companies…” He emphasizes and stresses the importance of having “Kid Kustomers,” because one important marketing strategy is to aim to “increase not just current, but also future, consumption.” Schlosser learns that ad agencies target children because they make up a majority of their sales. Throughout the essay, Schlosser not only gives marketing tips but also discusses the 7 different types

In the essay “Kid Kustomers” by Eric Schlosser, the author addresses how companies use advertising as a way to lure children into buying their products. The author eventually convinces the reader that children then influence their parents into buying the product as well. Schlosser incorporates statistics about how much McDonald's sold their happy meals to children between the age of three and nine. This is simply because children watch more tv and go on the internet more; therefore, they are more likely to see more advertising, and eventually pursue their parents to buy them the product. In an informative tone, the author is speaking to parents with young

From example from the passage, “Market researchers analyse children’s artwork, hire children to run focus groups, stage slumber parties and then question children into the night. They send cultural anthropologists into homes, stores, fast food restaurants, and other places where kids like to gather, quietly and surreptitiously observing the behaviour of prospective customers”. Schlosser points out the findings on regarding the percentage of those advertisers who requested additional personal information from the children. He explores that in the year 1998 , 89 percent of the ad agencies requested the information of parents.

In the past years advertising through media has significantly impacted the marketing industry. Industries have successfully accomplished impacting children through media by simply incorporating the four p’s of marketing, product, place, promotion, and price according to The American Marketing Association (EBSCO1). Nevertheless, companies thoroughly research information to learn what comes across as appealing to children. For example, companies advertising media incorporated attention grabbers including flashing banner ads, contests, sweepstakes, google sponsored links that matches the individual’s search history, tv commercials, are sneakily capturing the youth’s attention (Media). Cartoon network and Nickelodeon devote all their time entertaining and

Over half of eight to 12 year olds will spend their own money. This essay is about how advertisers target youth so they feel pressured to buy certain products. The three roles that advertisers play in the lives of youth are that advertisers overwhelm youth with ads, design ads to target youth so they nag their parents, and to target youth so they pressure others.

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

The amount of money that is spent marketing to children is outrageous. Companies purposefully market to the young children 's tastes in a variety of ways through package design, typefaces, pictures, and content. Key elements for successful

Marketing is a more powerful force in the lives of children growing up today than ever before. Today, in society, companies market products to children, especially through television commercials shown with children’s programming. These commercials are designed to appeal to children, and these advertisements prompt products like toys and snacks. Others may say that companies should be approved to market to children; however, companies should not be allowed to market to children. Firstly, children are susceptible to being exploited and harmed. Secondly, marketing teaches children the improper way to learn. Lastly, marketing affects children’s relationships. Therefore, companies should not be permitted to market to children.