Kid Kustomers- Advertising

Advertising is not only used to sell products, it also affects the ideas of who we are. Each and every day we are induced to believe that we must spend money to attain an ideal

For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of

Media impacts our lives everyday. The average 14-to-28 year-old will be exposed to about 3,000 ads every day. Ben Franklin once said that nothing is certain is this life except death and taxes. I believe it is now safe to assume we can add advertisements to that list now. We are literally bombarded with them. After seeing all the advertisements I am led to believe that they are the most carefully constructed of all human communication, being it the most expensive too. In 2004, according to www.answers.com, advertisement was in excess of $450 billion in the United States alone. It is not our fault though that these advertisements display messages that we cannot perceive. When we see an ad, our conscious mind will filter out the things it cannot deal with and make an acceptable idea or image that is made conscious. This is

The reality of advertising is right under our noses and in front of our eyes. Wherever we are or whatever we are doing, the fact is we are likely to be surrounded and influenced by advertisements.

The first advertisement that contained a health-related message was for “The Perfectly Powerful Peanut”. A young, middle school age, African American boy is pictured in a baseball uniform holding a peanut. The ad lists several health claims, such as;

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

Adverts now appear not only on television; they also appear on radio, billboards, Internet, cell phones and numerous other ways. It can be argued that they have a profound effect on people’s appearance and our society. Advertising in my view is a competitive industry. Advertisers are

Advertising which uses various media as a tool is a persuasive and powerful force that is shaping behaviour and attitude in society. It is one of the cost effective strategy which disseminates messages to educate people and plays a very significant role in everyday life, as indicators of social and economic progress.

In our opinion, advertising affects some part of society in both harmful and useful ways. Advertising pops up everywhere such as on the televisions, movies, newspapers, magazines, radios or on websites. There is no doubt that advertising influence our culture and society. Advertisement are designed to attract attention, change attitude or command our behavior.

     However, with every positive side comes a negative, and advertising is no different. Advertising has been blamed for a great variety of negative social impacts. One of the major criticisms received by advertising is that it forces people to buy things they don’t really need, often projecting negative emotions such as fear, anxiety of guilt upon the consumer (Engel). It is claimed that advertising plays with our basic human emotions and takes advantage of them, using them as merely another technique to sell goods or services.

There are several who believe that advertising is bad, opponents of advertisement state that it forces individuals to buy things that they do not actually need and persuades them to act in ways they normally would not. Corporate officials and supporters of advertising state that advertising is simply a positive method of exposing the general public to information and allowing the public to do what they please with the information. Advertising allows for free trade and prosperity, and is only detrimental to an individual if that individual allows it to be.

The advertising industry is used to promote goods, services, images and anything else that companies want to advertise. Many companies compete against each other to get the customer’s attention and are willing to pay millions in order to get it. Adverting has become impossible to ignore because it doesn’t matter if you are browsing the web, watching your favorite TV show, or if you are at any social place, you will be surrounded by advertising.

But first, we should give a useful definition of advertising. According to the Encyclopedia Britannica (2015), advertising are ‘‘the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised’’. Meanwhile, Belch and Belch (2009, p.18) describe advertising as ‘‘any paid form of impersonal communication about an organization, product, service or idea by an identified sponsor’’.

Communication is one of the crucial ways to send your message across or enhance your knowledge. And now we have several options available to us to get connected to this world and to know what is going on. And one of the most popular and common method to convey your message to an audience is advertisement. Advertising is a form of art that advertisers used to persuade a common mind and change the opinion of that person about particular product or to introduce him with a new product. As living this fast pace life when nobody can afford to spend their precious time to look for new trends and impressive innovation, but at the same time want to meet the standards of society by owning and acknowledging about these trends, then advertising is the most convenient way to seek information about anything new in market or new trends. This is the reason that ads are getting a huge amount of popularity in our society and they are everywhere, does not matter whether we are in a public place or at home, does not matter you are interested in these ads and message they are conveying you, there is always something or someone chasing us for giving unwanted suggestions or information. According to the corporation that sponsored these ads, they merely want people to now about their product that is better than the other one. But all these efforts and billions of dollars being spend just to communicate or giving a moment of think wisely? Do these advertisements are really not having