Kids And Cars: A Social Media Analysis

Each day in the United States, 8 people on average are killed in a distracted driving related accident (Centers for Disease Control and Prevention, 2016). Distracted driving can constitute anything from talking on the phone to reaching for a fallen object while driving. One way people have been fighting to combat the deadliness of distracted driving is through PSAs. PSAs are Public Service Announcements, like commercials, that warn people of dangerous activities and heighten their awareness of a problem. Even if people think no one pays attention to PSAs, if even one person saw and understood a PSA, it would make a difference. PSAs are an important part of the prevention of distracted driving because it heightens peoples' awareness of the

Did you know social media can change you? Social media can cause problems with your health? In the article, “Student examines negative effects of social media on teens” by Aurelie Krakowsky and “The Upside of Selfies: Social media isn’t all that bad for kids” by Kelly Wallace talks about social media, but clearly it’s harmful to people. Social media is for people to enjoy on a daily basis and be updated on what is happening in the world; however it can be harmful to your health and even your education. It can lower kids self esteem and make them feel uncomfortable about themselves. It can also cause health issues and distant yourself from the people around you.

Texting and driving is more dangerous than it seems, taking your eyes off the road for even a few seconds anything can happen. Many innocent lives have been taken by distracted driving. The Public Service Announcement “Don’t text and drive”, displays a teenage girl driving in the car with some friends. The girl then receives a text from her mother that reads “You know when you’ll be back tonight?” As the girl proceeds to text back she doesn’t realize she begins drifting into the oncoming traffic lane, where a young lady is driving with her two children. Before the two cars collide, time stops and the drivers get out to conversate. Once they get back in time begins to move again and the cars wreck. In the PSA “Don’t text and drive” Produced by TranterGrey Media, pathos stood out over ethos and logos. Pathos is used more effectively element in this video.

Each year numerous lives are lost due to careless and irrational driving. The disregard for safe driving has been a predicament to the United States of America for years. Many years Police have relied heavily on speed cameras, breathalyzer tests and heavy fines as a deterrent against unlawful drivers. Over the years fatality rates have increased, so the Department of Transportation and Highway Safety has composed a series of safe driving campaigns. On many occasions the Transportation Department informs and advises the public about the importance of responsible driving. They propagate safe driving through the various channels of the media and

So many other advertisements relied on the statistics of accidents occurring from texting while driving that it was viewed as a sort of failed tactic. It does utilize, however, logical reactions from the characters witnessing the car crash. This realistic situation is logical to viewers everywhere. In four short minutes, the video creates an emotional attachment to each of the characters. There are people of color, men, women, children—someone for everyone to relate to. For example, the man driving his truck sounds hopeful about the future while speaking with his wife. When these characters are suddenly thrown into this violent situation, many viewers may feel upset. AT&T is a well-respected cell phone company who could easily encourage as much cell phone usage as possible in order to gain more money from activities such as data usage, but instead promoting safety. This proves gives the author credibility by showing the audience that even such a large company truly cares about the well-being of the general public. The fact that they are working so hard to discourage texting while driving speaks volumes about the company’s

There were no knowledgeable facts throughout the video expressing the real-world statistics of the death ratio due to texting and driving. Even though the video itself doesn’t provide facts, the description bar evaluates that “over 440,000 people are killed or injured every year by distracted drivers.” This would have been the perfect thing to add into the PSA to back up their reasonings for the production. After experiencing the pathos and ethos of it, seeing the facts in which the video was based off would’ve been helpful in the process of being persuaded not to text and drive. Public Service Announcements should always have reasoning in why they were made and this video did not provide that. The PSA left the viewers to look up the statistics rather than providing

San Francisco Human Services Agency use the audience’s reaction to connect them with serious nature of the information about child is abused being presented. Every ten seconds in the United States, child abuse occurs and 30 percent of abused children will later go on to abuse children of their own. The SFHSA wants you to be aware of the signs of child abuse so you can stop the cycle of child abuse by reporting it to authorities. The advertiser is using logos here to give you a better understanding of the long term effects child abuse has on future generations. These statistics help

In an attempt to bring awareness about distracted driving to viewers, AT&T has decided to show a different perspective about the issue. Drivers who chose to display reckless behavior while driving are often viewed as careless, and irresponsible. However, many times even a responsible, caring person can make a bad decision and become distracted. This moment of bad judgment can lead to a tragic accident that will affect all those involved. The commercial The Unseen by AT&T used in their It Can Wait campaign is effective in getting their message across. Through the use of scare tactics and people’s emotions AT&T’s commercial; The Unseen is effective because it gets drivers to think twice before becoming distracted behind the wheel.

In the last 5 years, the number of people who have watched safe driving PSA’s has been increasing due to the shocking content of the videos, and

The targeted audience for this commercial was towards everyone, specifically drivers and/or those who have a cellular device. Texting and driving is a huge distraction in our generation, the audience was targeted because of many recent studies on car accidents. Since the audience consists of drivers, this includes that the exigence of the video is to mention that texting is a huge problem in our society. Recent studies have found that “1 out of 4 car accidents are caused by texting and driving”. This demonstrates that texting and driving is a becoming a worldwide problem for the community. Distracted driving is not acceptable because it can endanger the drivers life and even the people around him/her. The purpose of having this commercial series made was to inform drivers that texting and driving is not acceptable, no matter who is in the vehicle. Whether you are alone or not, texting and driving should not be a thought because of risks that are there. The context of the commercial took place throughout a neighborhood, a nice neighborhood and daylight still out. The commercial was shot during the middle of the day to demonstrate the driving. While driving during the day, it's easier to see many things on the road. Although, there's never good time to see a child running across the street while on the

(Now that we have talked about your risk of an accident and how it takes your attention off the road now let us talk about it being the leading cause of death in kids between the ages 15-19.)

According to the National Center for Health Statistics, motor vehicle accidents are the leading cause of teen fatalities. Teens, mainly, don’t always see the risk of being distracted while driving, but can you imagine your world changing in a complete second due to someone being on their phone while driving? SummerBreak, a channel on YouTube sponsored by AT&T, brought in people to interview with the intent of talking about texting and driving, or distracted driving in general. Throughout the interview titled “Wait for it… this could save your life” the goal is to have the audience change the way they think about distracted driving, with the hope that it would prevent it from happening. The use of emotions, shift of the mood, as well as the

According to the article “Child Vehicular Stroke Fact Sheet” from KidsAndCars.org, “The average number of U.S. child vehicular heat stroke deaths is 37 per year.” That is one death of a child every nine days. Although, some individuals may or may not have unintentionally left their children in the car. A majority of parents that left their child in the vehicle unknowingly did it. However, there is a small percentage of parents that knowingly left their child unattended in the vehicle. In some cases, the child even entered the vehicle on their own without the parent or caregiver noticing in time. Statistics of child vehicular heat stroke deaths reveal that 54.25% of parents unknowingly left their child in the vehicle, 11.58% knowingly left their child in the vehicle, and 33.58% of the children entered the vehicle by themselves without parents or caregivers noticing in a reasonable amount of time (Child Vehicular Heat Stroke). Some individuals, usually non-parents, believe that it is completely absurd to forget a child is in the vehicle. However, the most dangerous mistake a parent or caregiver can make is to think leaving a child alone in a vehicle could never happen to them or their family (Child Vehicular Heat Stroke). A heat stroke can be extremely lethal to young children if it is not recognized and treated in time.

People typically respond positively when it comes to free easy money. That’s why Allstate provides rewards to their auto insurance customers if they drive safe every year. This initiative can persuade drivers to improve driving performance so that they can receive a token of appreciation for driving safe. If this same idea is use in every single insurance company, it could reduce fatalities and prevent deaths on the road.

The automobile has had a tremendous impact on society and the environment since its development in the beginning of the 20th century. Today, there are over 500 million motor vehicles on the earth. The automobile's efficiency, style, and performance have changed over the years, but there is one thing that has not - the pollution the automobile generates. Because of the pollution, people find themselves asking whether this technology has helped our society or hurt it. Should the consequences of the automobile be cause to eliminate it? Or should science develop technology to eliminate the pollution caused by the car?