Killing Us Softly : Advertising 's Image Of Women

913 WordsNov 16, 20144 Pages
Hassan Aslam Sociology 101 11/15/14 Killing Us Softly: Advertising’s Image of Women In the video, Killing Us Softly: Advertising’s Image of Women, the way women are portrayed in advertising is explored in great detail. The video exposes the gender stereotypes that are depicted in advertising on a regular basis. The effects of mass advertising are also explored particularly the effect of objectification of women on young girls. Young girls and women are affected by these constant and never-ending advertisements sexualizing women and marginalizing them to a desired look, which is unrealistic for most women. These advertisements send a message to women that if they don’t look like the women that are being portrayed on TV, they are not worth much. Young women and teenagers are influenced even easier. Media pushes the message to young kids that their self worth is determined by how they look and what they wear. The objectification of women in the media is something that affects the whole society in the developed world. In the video, it was mentioned that a person is exposed to over 3,000 advertisements daily on average. Most people claim that they’re not affected by advertisements but the truth is that most of the advertisements are designed to affect people subconsciously. With every one of us coming into contact with media every day, media undoubtedly has a tremendous amount of power to influence our thoughts and behaviors and the culture as a whole. It lowers the
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