Kimberly-Clark X, Inc: Case Analysis: Kimberly Clark Co.

For this application paper, I chose to write about personal care products as they relate to sex and gender. I chose this topic because I think that separate personal care products for men and women are, for the most part, ridiculous, and I also wanted to see what sort of differences there were between the two genders’ answers to the questions.

Tambrands is a company that uses single-product strategy to advertise their product known as TAMPAX. This product is the best selling product with 44% of the global market share. Out of this 44%, approximately 90% of its sales come from North America and Europe. One of the main reasons for tampax being successful only in North America and Europe is because tampons still have not gained popularity as a result of various cultural resistance, religious resistance and/or myths associated with using a tampon. This case study discusses the various issues that Tambrands had to overcome in order to create a global demand for its product.

“That focus on growth includes a number of strategies CEOs are using in an effort to improve their companies” which are:- 1) Formal innovation processes. 2) Mergers & Acquisition. 3) Risk management. 4) Transforming operating models. 5) Increasing focus on customers.

Sean should clearly state what the goals and targets are in order to improve profitability and the overall growth of the company.

Our goals are actionable; they are realistic and can be consistently reached with effort by the targeted completion date; they provide us with crucial motivation.

Carefree was the leader in the feminine care product industry since releasing their first product, the very first pantiliner, in 1976. In the past 20 years they 've experienced a significant drop in market share. In 1997 they owned only 10% of the market share, which is a major decrease from owning over half in the 70 's. In 2008 carefree launched an ultra protection line which quickly discontinued in 2012. Carefree was formerly owned by Mcneill PPC, and is currently owned by Energizer. Carefree is a lesser used brand in comparison to its competitors. Competition in this industry is mainly between Tampax, Always, and Playtex, which almost leaves Carefree out of the running. Carefree has not been a big deal in the market share for over 20

growth company requires consistent execution on strategic principles that drive performance every quarter and every year.”

Kimberly-Clark Australia is a subsidiary of the US-based Kimberly-Clark Corporation that makes, markets, and sells market-leading health and hygiene products, such as Wondersoft®, Viva® paper towels, Thick & Thirsty®, Huggies® nappies , Snugglers® Kleenex® facial tissues, and other consumer brands, and Tecnol*, Kimcare*, Workforce*, and other business brands (Kca.com.au n.d.).

Focusing on new business goals for the upcoming year is a crucial component for success. Setting reachable goals and benchmarks may involve numerous areas within the company. Some areas may only require minor changes. Others may require a completely new approach to meet the changing trends of the new year.

First, identification of the strategies used by P&G is relevant to the discussion of its maintenance of its position or its loss of luster. The essence of a differentiation strategy encompasses developing the unique nature of the product or business to attract and retain its customers (Rothaermel, 2015). Procter & Gamble, via information contained in its marketing releases, pursues quality and value in its consumer goods offerings(Proctor & Gamble, 2017). According to P&G, it is directing significant resources towards research and development. Additionally, P&G prioritizes an emphasis on uniqueness of its products. This focus drives pricing and promotion. Among P&G’s product lines, it uses different strategies. P&G uses a primary strategy of market penetration. The firm executes this strategy with the goal of increasing its market share. Through marketing campaigns aimed at increasing consumer awareness of its products, P&G makes comprehensive and beneficial (incentive-laden) agreements with retailers to place its products in prominent locations

It’s no secret that worldwide women have unreasonably high expectations set for them. Yet it seems as though for a few days of every month, that bar is lowered and we as women are allowed to kick our feet up, complain and do practically nothing but binge-eat chocolate without judgement thanks to our on and off again friend, Mother Nature. Yes, that’s right - we’ve become so desperate to escape from the standards set by us from society that our periods have become our only excuse to relax and not have everything together. However, recent advertising from the feminine hygiene company Always Infinity is swiftly taking away our much needed break by implying women shouldn’t be taken less seriously just because of their crimson waves. Quite frankly, this isn’t the case and I’m tired of seeing this agenda being pushed.

Every entrepreneur drives towards growth. Usually the desire to become bigger, access a larger client base, increase earnings and wealth is a major goal of all business owners. Usually growth can be organic or inorganic.

The goals of both companies are to achieve “future growth and expansion” by achieving performance efficiency and obtaining high-profile contracts and high profit. (Daft, 2015, p. 171). Below is a presentation of the organizational goals for each company.

* To be the top manufacturer on the contraceptive market that will be well known throughout the country as well as other countries. With the use of high quality materials in the entire Durex product the safety and pleasure of the customer is assured.

In the Australian market, rather than manufacturing disposable diapers, Proctor & Gamble decided to import them since the size of the market