Kindle Fire Vs. Kindle

The Kindle Fire entered the market with forecasts by experts that it would be a direct competitor for the Apple iPad. There are also rumblings that Apple intends to answer with a smaller iPad with a comparable price. The Kindle Fire as a tablet does offer rivalry to more pricey Android tablets especially. Although the cost of the Kindle is hard to beat, there's one area where the Kindle falls terribly short.

The Kindle fire, from the house of Amazon is a great new offering in the e-reader market. Amazon is the world's largest online retailer and a well known name in the world of books. With the launch of kindle fire, Amazon has now taken the experience of reading a book to the next level. Kindle fire is a real treat for a book lover. With millions of books available for download from Amazon, you can now carry a virtual library around wherever you go. You can read your favorite books, newspapers, magazines and pdf files on the go. And the sleek and sturdy design of the tablet makes a great fashion statement too.

The Kindle Fire can be bought with either 8 GB or 16 GB of storage whereas the Nook can only be bought with 8 GB. When looking at both devices with 8 GB of storage, the Kindle Fire costs 139 dollars and the Nook costs 199 dollars and 99 cents. The screens on both devices have 216 pixels per inch, a good quality for such a small devices. When using the devices for general purposes the Kindle Fire can last up to 8 hours and the Nook can last up to 10 hours. General purposes would include reading books, surfing the web or playing a few games. Just like the Nook, the Kindle Fire comes with built in dual speakers but it also includes Dolby Digital Plus, an advanced surround sound system. A front and rear-facing camera is built into both devices. Camera lenses can be purchased online that can enhance the quality of these cameras and allow for zooming. Books, newspapers, movies, TV shows, and apps can be found on both devices. On top of that content the Kindle Fire also includes magazines and the Nook includes catalogs and Google Play. Both the Nook and Kindle Fire support Microsoft Office Suit, a commonly used program. The Kindle Fire contains no extra features but many hidden features, such as hidden games, can be looked up on the Internet. The Nook contains a GPS along with services provided by Barnes

One of the most notable features is the ability to hold a finger over a word in iBook and look up the definition in less than a second. Using the Kindle, you can also look up a word, but it takes a bit more navigation because the device's built-in dictionary is stored in the menu.

Amazon is currently facing a decision on how to make their product, Fire TV stand out to consumers despite the similarities it has to other products such as Apple Tv or Google Chrome cast. It is important to understand the competitors prices and the consumers needs. Amazon has several strengths and weaknesses that I can interpret into a SWAT analysis. Amazon has over 110 million active customers. The Amazon Fire TV has a low cost, is easy to use, is pre registered to the users amazon account, and has streaming such as Netflix and Hulu.There are disadvantages to Amazon TV such as its similarities to Apple TV. They are similar is ways such as price and streaming. Amazon can still market their product to a target crowd, which is their loyal

PC Magazine grants 4 out of 5 to the Amazon Kindle Fire HDX 7" Wi-Fi edition and rated it "Excellent" .They pointed out to the Fast processor ,Sharp screen, etremely easy to use features with having Amazing live tech support.Not only that the screen has color accurateness with high pixel density at 339 PPI. The Fire HDX ahs the machnism to

Publishing is a changing industry. The Amazon Kindle and other e-readers have transformed the ways that people read books. Amazon's decision to become involved in publishing e-books as well as manufacturing e-readers can be described as revolutionary and prescient. "Bookstores have struggled to survive the recession and the rise of electronic books" (Turner 2012). The Amazon Kindle is particularly suited to how young people approach reading today it is in an electronic format, information can be accessed with a point and a click, and it is fairly easy to search through information at a rapid pace. Offering exclusive content through the Kindle via an Amazon publishing program seems to be the next logical step.

Amazon also uses the latest technology as a strategy for customers to get easy access to their website. This can be seen in their app that is accessible to all phones such as Blackberry, iPhone,

Amazon have always used segmentation strategy to target its customers, where its same strategy is used for Amazon Kindle Fire too. Amazon have advantage of the brand loyalty which company already exists and have capability to target larger market segment. The secret behind the success of Amazon Kindle Fire’s is in its competition with Apple’s IPad, where Amazon have not tried to directly compete against the Apple, but they have cultivated their own value based segment of customers from Higher end of market to lower end of the market. Where Amazon Kindle Fire is important to the lower end of the market due to availability of contents on Kindle Fire, its reasonable price, and online cloud based storage

Three major products and/or services that are offered by Amazon that will be the scope of this paper are digital content, retail goods and computing services. Amazon has several competitors in all three products/service lines. In the case of digital content a few major competitors to Amazon include Apple, Google, Barnes & Noble, Hulu, Netflix, brick-and-mortar stores, and direct publishing by content owners. Advantage Amazon has over its competitors in the area of digital content is the idea of "one-stop shopping "for media consumption. Out of all the competitors and so offers the broadest range of different media types, the closest competitor being Apple. Amazon 's music catalog isn 't as strong as apples but

Online shopping has made life a lot easier and less complicated, not to forget that it also is a time saver. But with every good, there’s the bad. The advantages of online shopping on Amazon is that it’s convenient for lazy people, they can order what they want without actually stepping out of the house, it’s less time consuming, cheaper than what’s in stores and it offers a lot of choices, trusted reviews and it sometimes offers products that are no longer in shop racks or products that don’t have a shop and only operate online and with a CEO like Jeff Bezos there is no such thing as a bad review about the service that is offered, simply because he believes that all their customers should be treated in a very high manner. Delay of delivery is a disadvantage, you’re not given an exact duration of when or how long the delivery of your order and many more disadvantages will be further discussed.

Nooks, Kindle Fires, tablets, phones, you name it, you can get a book on it. Many websites online offer a variety of books upon a large scale of prices. Upon luck, someone could stumble across a free read, but most likely, there will be a charge. Although you have to pay, one of the benefits from reading online is getting to stay in the comfort of your own home. You can save gas by not taking a trip to the store or library. Similarly, the local library also has a program where you can check out books without having to leave, with the help of a provided library card. Taking advantage of these resources is very beneficial to someone who typically uses an online reader and is looking for a cheaper option, or wants to remain close to home to read a book without having to travel.

There are not many cons, if any, for Amazon.com. As a matter of fact, the future outlook for Amazon is relatively bright. While forging strategic partnerships in order to extend its retailing empire, Amazon continues to do what the internet was designed to do: to conduct transactions 24 hours a day, seven days a week. Hopefully it will maintain its growth as the years pass on.

Amazon- Amazon has many competitors but gives customers numerous options to shop on their website. It offers a variety of books which other sellers don’t. Download of movies or television serials, Amazon Kindle are some of its innovative products which increases customer loyalty towards them.

Strengths: Amazon is the world’s largest online retailer and manufactures the most successful e-reader product. Currently Amazon has more than 270 million active customer accounts and it dominates the e-reader market share at 73% thanks to its product the Amazon Kindle. Because Amazon is an online