King Of The Ring : The King Of The Ring

In Ogilvy on Advertising, David Ogilvy targets consumers as his general audience, and his purpose is to teach his audience how to create appropriate and efficient advertisement through visual and literary techniques. Ogilvy used logos to list out the steps of creating an advertisement. For instance, Ogilvy wrote, “First, study the product you are going to advertise... Your next chore is to find out what kind of advertisement your competitors have been doing for similar products” (Ogilvy, 11-12). He evokes logic to explain to the audience that to create an effective advertisement that they must become familiar with their product as well as their competitor’s product and advertisement, which give them an advantage in creating a more effective ad.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

The primary colors used in the ad are red and black. Black symbolizes strength and red symbolizes passion. Black symbolizes strength because athletes supposed to be strong. Red symbolizes passion because they are passionate about the game. These colors are used throughout the advertisement because those are the Miami Heat’s colors. The red also makes the words stand out. The ad uses bold words with large fonts to catch the readers’ eye and draw their attention on the picture. The slogan “Float like a butterfly, sting like a bee” references a famous Muhammed Ali quote that describes how he quickly floated around the ring and then hit his opponents hard. In the advertisement, it means Wade floated gracefully in the air, and nailed his lay up while remaining light on his feet.

When someone looks at an advertisement there is more that meets the eye than just pictures

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

When looking at the ad the bright neon lights making up the background catches the attention of the viewer. This is because neon colors like the bright pink and blue trigger emotions associated with energy and progression. These colors contrasting over black, which is a color associated with evilness

The American Red Cross uses logos in their ad, by giving the viewer an understanding of the message they are trying to portray; that an hour and fifteen minutes of their time and one pint of blood may save three lives. The Red Cross is appealing to their viewer by asking the question "What if this year, someone gave the gift of life?" It makes the audience reflect on the idea that this year they could actually be giving a family time to make memories, walk on the park, celebrate anniversaries, time to live: Life to return the favor next year. They ponder at the fact that if they are one of those ten percent of people that donated, they are part of that same one percent of those people that contributed on the extended life time of one of those

People see thousands of ads each year. It may seem like the company who designed and create this ad just put whatever looked best and would draw the viewer's attention but the use of word and images on ads go much deeper. For example this ad was found while shopping for shoes online. This ad shows a persons holding a cigarette, this persons hand is shaped as a gun but what the ad wants to readers attention to go to would be not the hand in the front but the shadow in the back, the shadow is a hand but instead of holding a cigarette, the hand is holding a gun. This shadow is meant to represent the reality of what a cigarette can do for a person's health.

First, the ad itself is black and white but shows some color on one specific part. The ad starts off by attracting the audience’s attention with bright color crayons. The crayons are meant to represent cigarettes. Then, the audience eye is caught a second time by a white colored phrase above. Which is intended to call the attention on parents who are smokers. The ad also shows a hand holding a box of Marlboros,

In Chapter Seven of Practices of Looking, we start to explore in the ideas of advertising, consumer cultures and desire. Everyday, we are faced with advertisements through newspapers, magazines, TV, movies, billboards, public transportation such as buses and taxis, clothing, the internet, etc. Logos, such as signs, or anything that resemble a brand, are everywhere, they are on clothing, household items, electronics, cars, etc. Consumers are always showing off their brands and advertisements and we are used to seeing those brands and advertisements in an everyday setting. In modern media, advertisers are pressured to always change the ways they show off and get the attention to consumers, old and new. Advertisers also used present figures who were glamorous. Advertisements set up a certain relationship between the product and its meaning to sell the products and the hidden meaning we link to each of the products. Advertisements use the language of conversion. Advertisers try to create a customer relationship to the brand to try to form them as familiar, necessary, and also likeable.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

The characters and symbols on the box is a visual image of how they inspire kids every single day. Everything on the box is trying to persuade little kids into buying the product so they could get the chance to become their favorite type of superhero that they have admired the most through their childhood. Every child has a favorite character and they beg their parents to buy them any kind of product that has a character on it with powers. Any kid will throw a fit in the store to get what they want. No parent should cave into their child begging for a toy or a type of candy, but they always cave in so the little kid will stop embarrassing them in the store. On the box and in the commercial we have a phrase that is repeated a few times the phrase is, “Do you want to be a superhero?”. We keep saying that because it shows the emotion of how the kids

This sends the message to the reader that the advertisement is unbiased. It says that the ad does not have anything against obese children. The more subliminal part of the message says that balance is key in solving the problem, which would in this case be a balanced diet and activity routine. The fact that the whole picture is black and white provides a somewhat grim tone for the ad at first glance, making the audience instantly take the matter seriously. Orange has two meanings; cheer and friendliness, because of the sweet taste associated with orange foods and drinks, or hazards and danger, as orange catches the eye quickly considering is not common in nature and our brain is wired to detect abnormalities (“The Psychology of”). Hunting vests and construction signs are orange for this reason. In this case, the clear intended meaning is to warn against the dangers of childhood obesity. The combination of the two colors paints the advertisement as a grim and hazardous situation that is trying to provide warning for an upcoming peril, which is an ideal setting for trying to caution the public about the widespread yet relatively untreated problem of childhood obesity, also known as the silent epidemic (“The Silent Epidemic”). It is especially fitting in Georgia, which has the second highest rate of childhood obesity in the United States (Loren). There is also a sharp contrast between the colors, so it amplifies the attention-grabbing capabilities

Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums. Of all of the forms of advertising, visual advertising has proven to be one of the most successful. Graphic designers have the ability to put subtle references and innuendos into your mind by utilizing different fonts, colors, and visual points

Visual culture is the use of images, media, and other visual modes to represent the events and ideas of the world (Mirzoeff, 1999). The visual modes can range from an oil painting, to media on the internet, advertisements or TV. Visual culture has an influence on the consumer who is exposed to it. In this essay, I am looking specifically at how visual culture is used in advertisements, and how large brands, such as Coca Cola and McDonalds, use visual culture throughout their advertisements. Visual culture is often used to benefit a business. Such as increasing brand recognition through the marketing of the brand via colour or imagery. It can also be through catchy slogans or jingles that are created to leave an impression and therefore influence the consumer to the extent that they are remembered for a significant period of time. Therefore, it can be seen that Coca Cola and McDonalds both use different forms of visual culture in order to improve company image and increase brand recognition.