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King of Shaves

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Foundations of Global Business
Individual Assignment Spring 2013

Your Report
The Individual report comprises 50% of your Total Module Mark.
Your report will be marked both on the structure and format of your report and on the findings. Marks will be determined by your ability to: * understand and interpret the question * apply information and lessons learnt during the semester * research information and use it to answer the questions * express information and arguments in a logical and well structured manner
Guidelines
The report is to be 2,000 words excluding the Cover sheet, Contents page and References.

The format of the report is to be:

* Cover sheet including name of student, seminar tutor, date of …show more content…

However, Duane Reade has just 300 stores, whereas the Walgreen and CVS chains combined have 17,000. Then there's Wal-Mart, where King of Shaves has never had a meaningful presence. Through Remington, Spectrum has distribution across them all.
"Essentially in the US, there are these four mega-retailers who between them knock out 85pc of the value volumes," says King.
"Spectrum does about $1bn from Wal-Mart each year, so having a partnership with an American company gives us air cover and the US retailers are now prepared to take us seriously and not see us as a small British company trying to come over and conquer America.
"For any British company that wants to be successful in the US, it is mission critical to have a credible local partner.
"Americans like the spunk and gutsiness of Brits in business and how we do things but America is absolutely ginormous and very sophisticated to deal with in terms of its buying nuances.
"If you want to make a business that's worth $200m to $300m, you wouldn't have a cat in hell's hope of doing it on your own."
First, there's the UK Azor 5 launch to contend with and the competition is upping the ante. Schick is putting £20m behind their new Hydro razor in its biggest-ever UK campaign.
That will be trumped by whatever Gillette spends on Fusion ProGlide

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