Kingfisher Airlines - Business Strategy and Market Analysis for Indian Business

4504 Words Nov 7th, 2010 19 Pages
KINGFISHER AIRLINES - BUSINESS STRATEGY AND MARKET ANALYSIS FOR INDIAN BUSINESS
Aviation Sector in India – an Overview

History of Civil Aviation in India.

1. The history of civil aviation in India began in December 1912. This was with the opening of the first domestic air route between Karachi and Delhi by the Indian state Air services in collaboration with the Imperial Airways, UK, though it was a mere extension of London-Karachi flight of the latter airline. Three years later, the first Indian airline, Tata Sons Ltd., started a regular airmail service between Karachi and Madras without any patronage from the government. At the time of independence, the number of air transport companies, which were operating within and beyond the
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Under its purview are the following Attached/Autonomous organizations:
(i) Directorate General of Civil Aviation. The Directorate General of Civil Aviation (DGCA) is a principal regulatory body for the aviation industry in India. DGCA is headquartered in Delhi.
(ii) Bureau of Civil Aviation Security.
(iii) Indira Gandhi Rashtriya Uran Akademi set up at Fursatganj to standardize and improve the flying training facilities in the country, training pilots on fixed wing and rotary wing aircraft.
(iv) Air India Ltd. & Indian Airlines Ltd, now merged under a holding company, viz. National Aviation Corporation of India Ltd (NACIL).
(v) Pawan Hans Helicopters Ltd.
(vi) Airport Authority of India.

(c) Civil Aviation Policy. The mission of Civil Aviation Policy is to maintain a competitive civil aviation environment which ensures safety and security in accordance with international standards, promotes efficient, cost-effective and orderly growth of air transport and contributes to social and economic development of the country. The strategic objectives are as follows:

(i) Trade, tourism and overall economic activity and growth is encouraged.
(ii) Safe, efficient, reliable and widespread quality air transport services are provided at reasonable prices.
(iii) Effective systems are put in place for timely crisis and disaster management, including investigation of incidents/accidents

(d) Open Skies Agreement. India and the United States signed a landmark agreement, permitting

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