Kingfisher: United Breweries Group

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A Project on Marketing Strategy adopted by UBL for Kingfisher Beer A Project on Marketing Strategy adopted by UBL for Kingfisher Beer CONTENTS 1. Executive Summary 2. History, Contents, Classification and Types of Beer and its Making 3. Board of Directors 4. Company Profile – History, Mission, Timelines, Organisation Structure, Achievements 5. Code of Conduct 6. Investors 7. Beer Trivia and Hangovers 8. Marketing Mix of Kingfisher – Product, Price, Promotion and Place 9. Findings and Conclusions 10. Problems and Suggestions 11. Bibliography 12. Annexures A Project on Marketing Strategy adopted by UBL for Kingfisher Beer DECLARATION I, the…show more content…
After a week fermenting, the next process is conditioning or building up the carbon dioxide to give the beer its white frothy head. Finally, after filtering, the beer is heated to kill off any bacteria and to preserve it when it 's in the bottle. Just as brewers skillfully blend scotches or wines, different BEERS are created the same way. The art is to blend different malts as well as use various fermentation processes. A Project on Marketing Strategy adopted by UBL for Kingfisher Beer Lager: A pale, light brew, it is stored for a specified period before being bottled or canned. This German word means "storehouse". Pilsner: A type of lager beer, it is light with 3.0 - 3.8% alcohol and has a medium hp flavour. Ale: Top fermented, this kind of beer has distinct hop aroma. The alcohol content is around 4 - 5%. Stout: Dark with burnt flavour and strong malt aroma; it is heavily hopped and contains 5 - 6.5% alcohol. Porter: This is less dark than stout, even less hopped and is somewhat sweet. Alcohol content is around 5%. Creamy Ale: A highly carbonated beer that is produced by a combination of Ale and lager. Malt: A strong flavoured, high alcohol content beer that ranges in flavour and colour. Types of Beer Top Fermented. eg. Ales (typical English beer)
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