Marketing Strategy adopted by UBL for Kingfisher Beer A Project on Marketing Strategy adopted by UBL for Kingfisher Beer CONTENTS 1. Executive Summary 2. History, Contents, Classification and Types of Beer and its Making 3. Board of Directors 4. Company Profile – History, Mission, Timelines, Organisation Structure, Achievements 5. Code of Conduct 6. Investors 7. Beer Trivia and Hangovers 8. Marketing Mix of Kingfisher – Product, Price, Promotion and
aspirations. Some customers however are similar with respect to their requirements of goods and services. In such case if their needs are identified and they can be grouped in quantities of a specific size then it can be segmented. Now each customer group have specific expectations and businesses must cater to the needs of the segmented that has been targeted. Marketing involves activities to find right people for the business and then gaining their attention and retaining them for life. There are
b. To provide recommendations for these leaders to improve their leadership ability and perception, if need be. Introduction Richard Branson is the Founder of the Virgin Group, a conglomerate of over 400 companies that includes airlines, mobile phones, music records, etc. Vijay Mallya is the Chairman of United Breweries Group, which owns many Indian liquor brands, a currently-defunct airline and a Formula 1 racing team, among other businesses. The two industrialists have been compared widely in
famous industrialist and the former chairman of the United Beverages (UB Group). Mentored by his strict father, he graduated from St. Xavier 's College, Calcutta, with a Bachelor of Commerce degree in 1975 (with honors) and joined the business showing signs of being a true leader from a very young age of 25. He was elected as the Chairman of UB Group by the shareholders at the age of 27, following the demise of his father in 1983. From then, the group has grown into a multi-national conglomerate of over
KINGFISHER AIRLINES Kingfisher Airlines Limited is an airline group based in India Its head office is in Andheri (East), Mumbai and Registered Office in UB City, Bangalore. Kingfisher Airlines, through its parent company United Breweries Group, has a 50% stake in low-cost carrier Kingfisher Red. The airline has been facing financial issues for many years. Until December 2011, Kingfisher Airlines had the second largest share in India's domestic air travel market. However due to a severe financial
Executive summary Being one of the top airline industry for almost half a decade, Kingfisher airline went into bankruptcy recently. Unstable top management coupled with some bad decisions hampered the growth of kingfisher Airlines. Constant change in the management, sudden shift from economy segment to luxury segment, a decision to buy Air Deccan even though Kingfisher was not making enough profits, lack of strategic decision from top management to tackle the soaring fuel prices tied with some other
transformation Several private airlines have ventured into the aviation business in succession and many more are about to enter the arena. Today the Indian aviation industry is dominated by private airlines and low-cost carriers, like Kingfisher Airlines, Deccan Airlines, Go Air, Spice Jet etc. And Indian Airlines, the giant of Indian air travel industry, gradually lose its market share to these private airlines Government Initiatives To create world class airports, the government
KINGFISHER BEER by Yash Gupta D002 – TAF MASIYE KINGFISHER BEER REPORT INDIVIDUAL CASE STUDY REPORT T0007918 (Yash Gupta)
future strategy for both products which Cobra Beer and Kingfisher Beer. The aim of this report is to compare both of the products in the UK market and to get the future forecast that where both of the products have place in the market. The reason I have chosen those products is just because I am working for Cobra Beer head office and I wasn’t difficult for me to get the information for the company’s product I am working for. As far Kingfisher Beer is concern, I have really put my efforts searching
KINGFISHER AIRLINES - BUSINESS STRATEGY AND MARKET ANALYSIS FOR INDIAN BUSINESS Aviation Sector in India – an Overview History of Civil Aviation in India. 1. The history of civil aviation in India began in December 1912. This was with the opening of the first domestic air route between Karachi and Delhi by the Indian state Air services in collaboration with the Imperial Airways, UK, though it was a mere extension of London-Karachi flight of the latter airline. Three years later, the first Indian