Kingfisher: United Breweries Group

6009 WordsJan 16, 201325 Pages
A Project on Marketing Strategy adopted by UBL for Kingfisher Beer A Project on Marketing Strategy adopted by UBL for Kingfisher Beer CONTENTS 1. Executive Summary 2. History, Contents, Classification and Types of Beer and its Making 3. Board of Directors 4. Company Profile – History, Mission, Timelines, Organisation Structure, Achievements 5. Code of Conduct 6. Investors 7. Beer Trivia and Hangovers 8. Marketing Mix of Kingfisher – Product, Price, Promotion and Place 9. Findings and Conclusions 10. Problems and Suggestions 11. Bibliography 12. Annexures A Project on Marketing Strategy adopted by UBL for Kingfisher Beer DECLARATION I, the undersigned, Mr. Ashwinkumar Raveendran, student of S.Y.B.B.A. from…show more content…
Ganguly Director Managing Director Director the customers, including British troops, living in and around Madras, Bangalore and the Nilgiris. Almost immediately, the brew from UB became a favourite, especially with the British troops. So began the history Veronica Lesley of John Dunsmore Beer in India. And the history of Beer Division of Chugh Yoginder Pal Jackson Director United Breweries! Director Director & CFO The company was bought by late Mr. Vittal Mallya in 1947, and since then has never looked back. Today each one of the 32,000 Beer outlets in India sells one brand or the other from United Breweries. Sunil Kumar Alagh Chhagan Lal Jain Govind Iyengar Director Director Company Secretary The group Mission Statement embodies these objectives: To To To To be the recognized leader in our target markets be the preferred employer wherever we operate recognize the value of our human assets be the partner of choice for customers, suppliers, and other creators of innovative concepts A Project on Marketing Strategy adopted by UBL for Kingfisher Beer Timelines March 15th, 1915 - Mr. Thomas Leishman purchased 5 breweries to form United Breweries Ltd. with its registered office at 17 Armenian Street, Chennai -1. 1940's • 1944 - First Bottled Beer under the label "Exports Beer". • 1948 - Mr. Vittal Mallya became the first Chairman. 1950's • Registered office moved to Bangalore.
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