Business Case Study: Kingsford Charcoal

left of disposable income after paying for necessities” (Quester et al, 2007, p. 744). Because of the

ASC 320-10-35-33F: “Changes in the quality of the credit enhancement should be considered when estimating whether a credit loss exists and the period over which the debt security is expected to recover.”

Grilling is engraved in American culture as well as a highly seasonal activity. Kingsford Charcoal is in the business of selling charcoal for grills. Even though Kingsford increased its market share in 2000, their forecast indicates they will not reach the initial revenue mark. With the charcoal market’s growth slowing, and the gas grill market gaining market share, Kingsford needs to revise its strategy, and their marketing mix to meet original expectations for itself and Clorox. The following report will identity the issues Kingsford faces in the market place and recommend actions to take to resolve these problems. First we will examine

Exhibit 1 gives us an overview of each of the properties, such as the gross purchase price, the depreciable base, estimated sales prices, the amount of the first mortgage and so forth. These assumptions are significant to the calculations used throughout the entire case.

A second alternative could be to increase their advertising budget because it has been the only brand within the charcoal industry that has been advertising. Their advertising budget is currently very low so with an increase in spending it could definitely generate more attraction and promote Kingsford charcoal as the better alternative.

"Two months after Lincoln issued the Emancipation Proclamation, one abolitionist wrote that 'to make the proclamation a success, we must make freedom a blessing to the freed.' The question of how to do so would long outlive Lincoln and the Civil War" (Epilogue, p. 361).

The Marketing Audit, Porter’s Five Forces, SWOT, PEST are used to analyze the internal and external factors to better understand Kingsford position in the charcoal business.

In America, making barbecue is a culinary art. Cooking Barbecue produces more than simply grilling a steak or a burger; it is associated with a fun and festive spirit. As it is written in the case, “It’s about playing with fire under an open sky, wielding a mean spatula in one hand, a cool drink in the others.” More than that, barbecue gives a great flavor to the food, and it implied being outdoors while hanging out with friends and family. Also, because the concepts itself makes the dinner very informal it procure a change of pace. Although the numbers of Barbecue events has been increasing, it is still a seasonal

* A rise in the use of gas grilling (shown through number of shipments), as opposed to charcoal grilling also may have been a symptom of the underlying problem, that of the competitor’s price increases

Build the management-research question hierarchy, through the investigative questions stage. Then compare your list with the measurement questions asked.

Young Professional magazine was developed for a target audience of recent college graduates who are in their first 10 years in a business/professional career. In its two years of publication the magazine has been fairly successful. Now the publisher is interested in expanding the magazine’s advertising base. Potential advertisers continually ask about the demographics and interests of subscribers to Young Professional. To collect this information the magazine has commissioned a survey to develop a profile of its subscribers. The survey results will be used to help the magazine choose articles of interest and provide advertisers with a profile of subscribers. As a new employee of the magazine, you have been

As a result of this issue, it affects the company’s market share and sales, sometimes it will make customers confusing or even lose confidence about the product. At the same time the company has to pay the energy and time and money and people to go with the infringement of the company litigation to ensure that their patents are not violated. But when there are too many infringers on the market, this behavior is worth the

When Activity Based Costing (Weetman, 2010, p. 85) is used to calculate the monthly cost per

1. Incremental cash flows are ultimately the relevant cash flows to be used in project analysis. It is the difference between the cash flows the firm will have if it implements the project, and the cash flows the firm will have if it rejects the project. Although they are a cash expense, interest expenses are not included in project cash flows. We discount a projects cash flows by using its weighted average cost of capital (WACC), which already includes the cost of debt. Therefore, we do not include interest expenses in cash flows because it would essentially be counting them twice.

• Burger King’s sales have been falling steadily over recent quarters and were down 2.3% in the year to the end of June, while profits were flat compared to the same period a year earlier.