Essay about Kinky Boots Case Study

672 Words Jan 10th, 2012 3 Pages
Threat of new entrants (High): • Competitors: new comers from Eastern Europe offering a lower price product but also of lower quality (e.g. Slovakia) • Low barriers to entry • Retailers encourage sale of low quality products • Potential of differentiation of product offered • Easy access to suppliers and distributors • Economies of scale

Bargaining power of suppliers (Low): • Many suppliers both local and international • Long history offers high bargaining power

Industry Rivalry (High) • Large number of competitors, big players present on the market • High product differentiation • No switching costs • Brand identity

Bargaining power of Customers: • No switching costs • Existence of big retailers with high bargaining power •
…show more content…
Established position for product in mind of customers 2. Position is distinctive, providing one simple, consistent message 3. Position set product apart from competitors 4. Firm is focused

ž ž

ž

ž

Product development in collaboration with the consumer (integrated – internal designer) Type of innovation used - Innovations that specify an existing product in a way appropriate for a segment (steel rod going through the sole and heel of the shoe to support male weight) Degree of novelty of innovation for the enterprise – high degree of market novelty and low degree of novelty of the product with high commercial risk Factors of success:
› Precise definition of the product › Satisfaction of consumer needs › Greater understanding of the market

ž Combination

of products offered by the firm – one line of products(boots) ž Numerous models(shape & design) with the potential to complete the line with other high heeled shoes, potential to penetrate other markets and other segments (adult

More about Essay about Kinky Boots Case Study

Open Document