Kirsten Cookie Case

The main goal of the Cookies unit was to solve the Unit Problem. The unit problem introduced us to the Woos, the owners of a cookie bakery. The Woos want to find the most profitable combination of plain and iced cookies to bake and sell in their store. We were given several constraints for this problem. According to the Woo’s recipes, a dozen normal cookies requires one pound of cookie dough, and a dozen iced cookies requires .7 pounds of cookie dough. The Woo family only has 110 pounds of cookie dough in stock, which will affect the number of cookies that can be made. The iced cookies also need icing, obviously. A dozen of iced cookies required .4 pounds of icing and the Woos only have 32 pounds of icing in stock.

Working alone wouldn’t impact the first order. But in case of 2 orders in a row, the second order would be 2 minutes delayed. I could only start the 2nd order when the first would be baking (1 minutes delay) and after mixing and spooning I would have to wait 1 minute before loading and baking the second order. It would then delay continuously the next orders.

Student instructions: Follow the step-by-step instructions for this exercise found on the worksheet below and in the virtual lab and record your answers in the spaces below. Submit this completed document by the assignment due date found in the Syllabus.

4. Remember with resources you need to assign how much time (by a percentage) each resource will be allocated to each activity. Simply lowering a given percentage may clear an over-allocation, but in real life this is not possible. One must come up with a better method do clear resource over-allocations.

Questions 4 through 8 are based on Figure 9.17 on page 208 of your lab book.

How many orders can you fill in a night, assuming you are open four hours each night?

The plant has the ovens, the vats, the prep areas, and the packaging conveyor belts that will be needed to produce the goods to fulfill the new contracts. This plant will have five times the baking production capacity as the current Cambridge plant. A small fleet of trucks, most with refrigeration units, was also included in the package deal so the new plant will not be contracting with a trucking company to get their goods to customers.

with no work stoppage · · Increase capacity by 44,800 wafers Have control of wafer manufactured

1) Can you identify examples of decisions about each part of the marketing mix (product, place, promotion, and pricing) that are being made in the cookie program? The Product is Girl Scout cookies as well as the Girl Scouts themselves. Since 1912 Cookie sales have played a major role in supporting the Girl Scouts organization at the council and troop levels. Being able to target certain people can be tricky sometimes specially if you don’t know what you’re doing or what your target is. You have to be able to sell yourself as well as the product and who better to sell Girl Scout cookies then young girls. The Girl Scouts mainly target the middle and upper class

A long-time friend insists that Natalie has to somehow include cookies in her business plan. After a series of brainstorming sessions, Natalie settles on the idea of operating a cookie-making school. She will start on a part-time basis and offer her services in

As marketing manager of the RBG business, Ivan Guillen must propose a solution to repair Pillsbury refrigerated baked goods (RGB)’s business performance. Since the refrigerated-cookie product line consisted of 62% of RBG’s unit sales and over 75% of the company’s profits, Guillen found it appropriate to alter this segment in the market. Proposing this idea to GMCC would require Guillen to consider all the challenges he faces. Guillen will have to discover a strategy to increase household penetration since it has fallen to 24% in the past few years. The lack in market penetration has

The three techniques mentioned above will be discussed in more details in question 4 below.

How many orders can you fill in a night, assuming that you are open four hours each night?

Kristen and her roommate are preparing to launch Kristen’s Cookie Company in their on-campus apartment. The company will provide fresh cookies to hungry students late at night. Evaluation of the preliminary design for the company’s production process will be required in order to make key policy decisions, including what prices to charge, what equipment to order and how many orders to accept, and to determine whether the business can be profitable.

Some of the advantages of my solutions are: the bakery will be able to maintain current operations with room for production expansion, moving to one larger location would eliminate the need for two locations, the bakery can convert existing product in to new retail market that will result in higher profit margins. Expansion will also allow the bakery to look consider and extension of their product line.