Kit Kat

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| Resources: Vision, Mission, Values, SWOTT Analysis, Synopsis Analysis, Balanced Scorecard, and an Oral Communication Plan for your presentation.Write a 1,500 to 2,100 word section for your strategic business plan in which you add your strategies and tactics to implement and realize your strategic objectives, measures, and targets. Include marketing and information technology strategies and tactics. Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally.

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Kit Kat bars are produced in 21 countries by Nestlé: UK, Egypt, Canada, Australia, New Zealand, Algeria, South Africa, Germany, Russia, Japan, China, Indonesia, Malaysia, India, Turkey, Venezuela, Spain, United Arab Emirates, Mexico, Bulgaria and Ukraine.

New competitors can enter the market at any time. Mom and Pop shops open all the time that sell doughnuts and breakfast products. The barriers to entry in the doughnut market are small. Doughnuts are simple to make and anyone could make them if they wanted to. However, mass production of doughnuts takes a little more effort and money. KK is able to compete in a market that has many large competitors as well as Mom and Pop shops.

Krispy Kreme is a doughnut manufacturer and retailer that were founded in July of 1937. Within its seventy year life time KK went from a small rented out building in Winston-Salem, North Carolina to a global recognizable firm. Through that time KK has become a franchising company that has made changes within its life time. Most of the changes came in the late 1990s and early 2000s. A few years after those changes were made KK management realized that they had made a series of mistakes that gravely hurt the company. This paper will explain what caused the down fall of KK and how they should go about restoring their company.

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