Kit Kat

2026 WordsDec 18, 20149 Pages
London South Bank University FACULTY OF BUSINESS BSc (Honours) Business Management BBS-6-RME Strategic Management STUDENT NAME :Chen Tuolei STUDENT ID NUMBER :3402929 LECTURER :Jenny Yeung DATE OF SUBMISSION :29 Dec 2014 Declaration of originality STATEMENT ON PLAGIARISM Name………………………………………………………………………. Course…………………………………………………………………….. Unit………………………………………………………………………… Title of Coursework:……………………………………………………… I, the undersigned, confirm that I have read and understood the statement about plagiarism which is outlined in the students handbook and module guide. I testify that the work that I have submitted accompanying this sheet is wholly my own, and that any quotations or section of text taken from the…show more content…
That will help the company to reduce the cost, it means Kit Kat can use the lower price to selling their product and keep the profit, increase the competitive advantage. Retail. In January 15 2014, the world’s first Kit Kat opened in Tokyo (Ashcraft, 2014). Before 2014, Kit Kat do not have any store, they only selling in the other shops. All of the customer can buy the Kit Kat from the supermarket or shops. It can help the company save the cost. They are selling in the supermarket can help the company, they do not need to hire more employees and open the own shop they need to spend more cost. Today they opened the first store in Tokyo, but customer also can buy the Kit Kat from the supermarket or in other shops, it can help the company get more customer and increase the competitive advantages. There are some reasons for why Kit Kat chosen differentiation strategy. The strategy customer. Kit Kat has more then 200 different products in Japan. There are more then forty products are only selling in Japan, for example: Wasabi, Strawberry Cheesecake, Lemon Vinegar, and Cucumber (Break with Kit Kat, 2014). Kit Kat produces many different products, that is achieve the differentiation strategy, they try to use the differentiation to improve the company. Different people has different taste, need and want, so different will get more and more customer to buy the products, different product is suitable to

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