Kit Kat International Strategy- Comparison of 3 Three Countries

Being on the top-ten list of the world’s best selling chocolate bars, it is a wonder how Kit Kat works to globalize their product and at the same time still maintains their recipe of success worldwide, including Thailand, especially since the company has been going strong for over 75 years. In the circuit of culture, production includes many subtopics yet this paper will mainly focus on some aspect such as the manufacturing process including labor system and distribution. Kit Kat production in Thailand is manufactured under the influence of the multinational corporation, Nestlé, thus making it a production of globalization and New International Divisions of Labor.

Packaging at Shakeaway is the actual the cup that the use to put the milkshake in, this is the consumers first point of contact with the promotional Shakeaways, so it’s important that the packaging appearance is attractive, which therefore makes awareness and the appropriateness of the packaging meets the need of the both the product and customer. Promotion is linked in with the packaging at Shakeaway it could be seen as advertisement to the business which can therefore being more customers to the business to buy the products.

* Kozy Shack made a point to position their products in the market as nutritional, healthy, and family holiday ready for the more affluent family. In that market positioning, people are associating their

A Multicountry approach is one in which as organization’s strategies vary according to the countries in which it does business (Coulter, 2013, p.202). This approach is centered on creating an advantage through differentiation. The products, marketing, and distribution are tailored and adopted to local culture and customs. Such local responsiveness is important when significant country to country differences exist (Coulter, 2013, p.203). An example of this would be McDonald’s Corporation. To appeal to the local customers’ palates in Singapore, they added rice burgers – fried beef slices served between two pressed rice cakes, to its menu.

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood.

America’s gift to my generation is the Kit-Kat bar. I know it may sound silly, but America needs a little bit of chocolatey goodness. Who doesn't love a bit of heaven stuffed in a nice and sweet quaint little bar.

This is an international marketing strategy that largely focuses on the commercial efforts and advertising on the benefits of concentrating on local markets rather than using global or universal approach. This, therefore, means that the company will employ work towards understanding culture of different local markets in various countries and try to enter into the studied market using the demographics in that area. The greatest effort required in this strategy is using advertising as well presentation to try and appease local sensibilities in various countries rather than applying a mass market strategy. So that this strategy can be successful it is crucial to carry out extensive research in different countries that the company hopes to invest (Leontiades, 2010). By learning how the company can be able to create a good connection with the consumers in various countries using multi-domestic strategy can assist to build a lot of tactics which can be integrated into markets that have many similarities. Learning how to closely associate with customers will also assist customize marketing and advertising efforts to match with the present local culture. Although multi-domestic strategy may be somehow expensive to employ its end result are more profitable to the company. When the company’s products are able to

The year 2003 was a turning point for the Kit Kat bar as well as the confectionery industry in general. The popularity of low carb diets and the push to healthier eating stifled sales growth in many parts of the world. In addition, fierce competition from Cadbury 's newly formed Dairy Milk super brand

Ya Kun Kaya Toast a small family owned business was originally registered as Ya Kun Coffeestall, which named after it’s founder, Loi Ah Koon, in the year 1944. Ya Kun is known for selling toast products, soft boiled eggs and coffee. One of it’s most signature product is the Kaya toast, with cheese, peanut butter and ice cream as alternative spreads for their thin, brown, crispy bread. Ya Kun has expanded internationally since it’s opening, having a total of 79 outlets across six countries out of which 44 are located in Singapore. It’s first outlet was introduced at Nex shopping mall in the year 2010, at this point Ya Kun has already expanded it’s menu with both variety of Asian and Western dishes to satisfy a larger customer base. Ya Kun’s simply strives to preserve’s its unique and rich heritage, also the affordability and availability of it’s products. Such visions and missions are establish to gain competitive advantage with two of it’s direct competitors which are Toastbox and Killiney Kopitiam.

Economic -Nestlé is leading company in the food industry, they share their knowledge and expertise with local small and medium companies. It helps entrepreneurs to contend in the new free trade environment which will ultimately benefit the business and the economy by making the market grow. Other than that, Nestlé also collaborates with local government to give technical assistance to farmers in planting and gathering crops. The farmers will get higher income and Nestlé will get the chance to buy good and fresh raw materials to create their products. So the company would no longer need to import raw materials where as the can buy them at a very cheap price from the locals. (Kumar et al, 2013,

In the confectionery market its most well-known product is Kit-Kat, which was first created in 1935 as Rowntree Chocolate Crisp by Rowntree's of York in UK. In 1988 Nestlé acquired Rowntree and today 150 KitKat bars are consumed worldwide every second (Kit Kat, 2015).

There are a couple different themes that become very important when analyzing the Nestle Crunch Bar case. During the case, many research channels were used to find various themes and feelings residing within the consumer, conscious and subconscious. Between pages twelve and fourteen, multiple feelings/themes are presented. A couple of these have stuck out in comparison to the others, emotional comfort and enjoyment. These two themes seem to be present in the mind of the consumer through all of the consumer testing studies and also within the consumer throughout the entire purchasing experience.

As you know Thailand has many brand of donut and last year have new brand come to Thailand it is Krispy Kreme Doughnut. First time that they promote everyone interesting and exciting about that. Now it not interesting like beginning period. So, our group would like to study about customer preference and want to know about customer satisfaction with price, place, taste and location of Krispy Kreme Doughnut.

The literature on international marketing presents a confrontation between two mainstream schools of thought regarding international marketing. The one supports the standardization approach and argues that multinational companies’ behavior should be uniform to minimize total costs and promote a global corporate image. The other argues for the need for adaptation to fit the unique dimensions of each local market. This research investigates companies’ practical level of adaptation and standardization in international markets. It identifies

Overall, we can say that Krispy Kreme has still a strong position in the market. Although it is a smaller company with less financial backing, it remains competitive as its breadth of products appeals across all major demographic groups (including age and income). Its doughnuts have also stirred a cult-like following. Yet its recent problems in strategies (over expansion, unethical accounting procedures) and management could