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In this section I will explain the different development in the tourism industry since the 1960’s and what the effect it has on the travel industry.

An analysis of the potential for growth, size of the market and trends in tourism and any

Tourism today is as a distinct field of activity, with a more active presence in social and economic life evolving rhythms of the highest. Generator of profound transformations in social dynamics, tourism has also stated

Over the last 60 years, tourism has benefited from continuous growth and diversification, becoming one of the largest as well as the fastest growing world’s economic sectors. Tourism becomes one of the major categories of global trade in services. Nowadays, 7% of global goods and services exports are contributed by international tourism, and for the last four years, it has grown faster than the general global trade.[ Exports from international tourism rise 4% in 2015, (2016, May 6). Retrieved from http://media.unwto.org/press-release/2016-05-03/exports-international-tourism-rise-4-2015]

Tourism plays a vital role in economic development in most countries around the world. The industry has not only direct economic impact, but also significant indirect and influential impacts. There is agreement among experts that the travel and tourism sector is the fastest growing of global economy. According to the latest UNWTO World Tourism Barometer, international tourism receipts surpass US$ 1 trillion in 2011, growing about 3.8%up from 2010 (WTO, 2012).

History: pilgrimages, the grand tours, post industrial revolution, post war, current; factors facilitating growth eg technology, time, money, freedom of movement, infrastructure, social conditions; possible future developments eg sustainability Travel and tourism sector: travel services; tourism services; conferences and events; visitor attractions; accommodation services; passenger transport; relationships and links, levels of integration; Liepers tourist system, chain of distribution; private, public and voluntary sectors

Tourism and industrial recycling, being other major sectors, are also one of the industries that are growing fast globally. The global gross domestic product (GDP) for tourism industry was considered for 10.3 per cent. Tourism is not just a fast-growing industry, but jobs in most economies are created by tourism industry since it demands human-resource. Approximately, “230 million jobs are created in tourism industry and one and a half indirect jobs are created by one direct

Future Prospects: According to the latest Tourism Satellite Accounting (TSA) ,released by the World Travel and Tourism Council (WTTC) and its strategic partner Oxford Economics in March 2009: The demand for travel and tourism in India is expected to grow by 8.2% between 2010-2019 and will place India at the third position in the World. India’s

There is a changing trend in the tourism industry across the USA hence there is need to change with the trends. It is indicated that the tourism industry attracted 70 million global travelers over 2011 hence creating 7.5 million jobs while supporting 1.2 million jobs in the USA currently (Gavin Landry, 2012). There is need therefore for every organization connected to the tourism sector to make the appropriate adjustments to tap maximum benefits from this expanding industry.

This paper will be dynamically examining the tourism industry during the 2000s. It will begin by using the PESTEL framework to analyse the macro environment and determine which factors drive the competitive forces within the industry. Following this, Porter’s Five Forces model will be used to analyse the actual competitive forces at work within the industry and determine the relative importance of these forces.

Tourism is often synonymous to traveling for pleasure and education. It is also a business of attracting tourists and providing for their accommodation and entertainment. In many countries, tourism is an industry for earning Inland Revenue and foreign exchange. The many businesses that grow concomitantly with development of tourism include airlines, shipping, hotels and restaurants, finance companies, tour operators, travel agents, car rental firms, caterers and retail establishments and together,

Tourism is one of the most exciting and progressive industries in the world. Tourism today is a leisure activity of the masses. People travel to international destinations to break the regular monotony of life. They are mainly attracted by either the scenic beauty of its nature or by fascinating leisure, sports and adventure activities offered by the destination. However, every destination has some internal strengths and weaknesses that either enhance its capacity to attract foreign visitors or diminish it. Similarly the external environment can create various opportunities or exposed to threats as well.

The tourism Industry is considered as one of the fastest developing sectors for the economy worldwide. One of the main reasons of this is the growing numbers of tourist visitation. Tourist undertakes tour in a place outside their usual environment. It is generally said that tourism as a development based industry; it has to protect and support the tourist that is visiting any particular destination. Tourist usually visits in a place with good impressions. One of the factors to influence their impressions is their assurance regarding the safety and security of the place.

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

“China now ranks as one of the biggest source markets of tourism globally, but more significantly, the Chinese are now the top spenders on tourism in the world”.