: Knowing Macau with Butler's Life Cycle Model

1773 Words Mar 31st, 2008 8 Pages
Knowing Macau with Butler's Life Cycle Model

The following literature is suggesting that how a tourist destination can be analyzed with the help of Butler's Tourism Life Cycle Model. Butler (1980) introduced the concept of the model which clarifies and extends earlier work by, for example, Cristaller (1963), Noronha (1976) and Stansfield (1978). In doing so, Butler clearly links the development cycle of tourism destinations to that of products in the product life cycle model. This is one the best used management framework to know the evolution in a tourism destination as described by Baum (1998), the original Butler's model included:
• Recognition of dynamism within the tourism environment — at the time of its inception, constant change
…show more content…
Being a part of Portuguese colony for so long and out of every Chinese jurisdiction Macau was developed as an independent state with legal gambling. The main developers just follow the foot steps which were taken during the development of Las Vegas. (www.atimes.com). As their were less facilities for patrons, so the frequency of guest were also less, but with the time and the involvement of local Chinese people and no restriction on gambling made the Macau more favorable.

Involvement: during the involvement stage, locals take active part in developing in their own region and all possible activities. Moreover, communities build or adapt facilities and organize events for tourists as they see the number of visitors increase and form a predictable tourist season (Butler, 1980). In Macau during the involvement stage there were coordination between local people, Chinese government and other business seeking multinational companies (hotels, banking institution, construction companies, etc). Then they got the seasons recognized and define it as an all day night entertainment place. The gambling industry in Macau is running from late 1950's (McCartney, 2005)

Development: In the development stage, the number of tourist increases at an accelerated rate and may quickly equal or exceed the number of permanent local residents (Butler, 1980). This rapid growth is triggered when large tourism groups controlling tourism retail, lodging and
Open Document