Knowing Your Audience

1009 Words Jun 16th, 2013 5 Pages
Knowing Your Audience Paper and Communication Release
Bridgette Smith
BCOM/275
June 24, 2013

Knowing Your Audience Paper and Communication Release
A company always needs to issue information to another organization or a group of people it is imperative the company knows their audience. When information regarding a accident or disaster, it's important for the company know their audience. For instance, the San Esteban Mining Company needed to know how to respond to each of the audience (families, employees, and the stakeholders) in the case of the Chilean copper mine in South America. It was on Thursday, August 5, 2010, a shaft collapsed in the Chilean copper mine trapping 33 miners 2,300 feet below ground. Immediately a rescue
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Financial assistance would be the number one need, spiritual, and counseling to help them cope with the accident. The company must keep the families updated with the progression of the rescue mission. The representative must make sure the information that will be communicated to the families is current and correct. However, the President Sebastiàn Piñera took the initiative to use his communication skills to inform and to keep the miners' families, and the community at peace.
In a unfortunate event, San Esteban Mining Company need to tread carefully in how they would communicate to the world about the incident. If the company does not properly communicate what has happened, it would be viewed as careless, and heartless to the world, employees, and the families. San Esteban Mining Company needs to release information in three ways. First, the families would have priority concerning communicating to different parties involved in this incident. The needs to use the ethos and pathos elements when communicating to the families of the workers. The person(s) that will be updating the families needs to be competent and show empathy, honesty, and be trustworthy and compassionate.
The public needed to be reassured as well. The public needed to know if the government was doing everything possible to get the miners rescued. The government tone needs to sound positive, be honest, and share what progress is being made instead of what threat the rescuers and the trapped miners could
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