Knowing a Winning Business Idea When You Know One

Revisions for the 7th edition by Eric D. Yordy, The W. A. Franke College of Business

Competing technologies With the rapid and unexpected developement of the cellular network, the Iridium technology became obsolete in areas covered by terrestrial mobile telephony. Although Iridium offered a GSM service for roaming into cellular networks, it was still more expensive than the regular cellular charge, so the target group shrank to people who were in the few regions not covered

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McGuigan, J.R. Moyer, R.C. & Harris, F.H. deB (2014). Managerial Economics; Applications, Strategies and Tactics (13th ed.). Stamford, CT: Cengage Learning

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Since Motorola was established in 1928 they were known for their technological innovation and expertise. They were the first company to introduce the world first commercial portable cellular phone in 1983. They started the Iridium project in 1985 to establish and extend the technological knowledge and expertise. They wanted to create a solution to a problem which they thought

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Batsleer, J. et al, (2001), _B551 The Manager's Help File_, The Open University Business School_,_ Milton Keynes.

Ref: Adapted from “The Wall Street Journal Guide to Management” by Alan Murray, published by Harper Business.

During the Second World War Motorola developed the Handie-Talkie SCR536 handheld radio transmitter and receiver, and icon of that conflict, and forefather of the mobile phone. In the 1970s, together with AT&T, Motorola started developing cellular networks, and in 1980 the company released the world’s first mobile phone, the DynaTAC phone. From then on the company because a household telecommunications name.