Knowing the Audience

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Knowing Your Audience Paper and Communication Release To know your audience would be an extremely significant mark at any time a company was to communicate material to a group or organization. Knowing your audience proves to be even more significant when a company has to deal with the outcome resulting from a disaster. The disaster of the Chilean copper mine in South America is one example of where knowing your audience was a very significant issue. In a Chilean copper mine, a disastrous downfall in one of the shafts of the mine has left 33 miners trapped 310 meters (1017 feet) below the ground. The outcomes of the company and their reaction to the disaster would eventually define how the world, their audience, would see them. It…show more content…
One method would be a customary issue of information to everyone. This can also be deemed as a general blanket statement. A media release letting everybody know that all attempts to rescue the men from the mine are in progress is an example of a general blanket statement. Another method would be communications specific to the needs of each group. Speaking with the victim's love ones and letting them know if there has been any communication from the victims would be an example. With the information they have, the company should think through the information and let the appropriate crowd know about the information first. In this case, the victim's families would have been right of way number one in the distribution of information; they do not need to get an update on what was occurring on the television. The best way to communicate to the families would be a face-to-face conference. This approach of communication let the family members know that they are significant in the circumstances. A telephone call would be considered soulless and can make a victim feel like he or she is not vital. When it comes to a face-to-face conference, the use of body language and tone of voice can express sympathy and care. The person delivering the news must also proceed in this way. The mining company found that dealing with the families was the difficult complication of the accident. The company soon discovered that many family members not even known to
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