Knowledge Management and the Limits of Knowledge Codification

As a part of “$1 billion revenues by 2014”, the success of this initiative progrom great depended on the knowledge management function. KM would help in the ideation process and would provide critical IT systems support through Neuron. According to the process of the “5*50” initiative program, the KM function would alter its roles and responsibilities in following fields：

In the last decade Apple Inc. has yielded exponential growth. As a company, the imaginative and invocative approaches of technological product advancements have enable Apple, Inc. to achieve an elite status among technology companies throughout the world. Apple, Inc. serves as an inspiration to many companies through higher benchmark standards they created. Though their product margin is not as vast as most technological competitors, Apple, Inc. innovates and releases a new product to consumers. Apple, Inc. has proven to able to move and create new markets with one product that allows Apple, Inc. to rain as the elite player in technology.

While Knowledge Management (KM) is important in any business however, there is no real agreed upon definition. KM is a concept that includes the

The technology is changing rapidly; it is used for the survival of the companies in the market. There are different IT based tools used by the different organisations according to their structure and requirements of the organisation. Some of the IT based tools are: internet, brainstorming sessions, video-conferencing, knowledge maps, and many others.

In week 8 of AMBA 640, we will be analyzing the Apple case located in chapter one of Management Information Systems: Business Driven MIS Inc from an information systems management perspective. Our analysis will look at some of the common tools used to analyze competitive intelligence such as Porter’s Five Forces Model, the three generic strategies for choosing a business focus and the value chain analysis. We will also discuss why and how data, information, business intelligence and knowledge are important to Apple. This analysis will also include how Apple identified areas where it achieved a competitive advantage using management information systems and why competitive advantages are temporary.

As the first of the World’s Most Innovative Companies (Business week, 2010) and the 17th of the Best Global Brands (Interbrand, 2010), Apple has succeeded in strategic leadership and innovation, which has drawn attention from the world recently. This essay focuses on some key issues of Apple’s innovation. It begins with analyzing the key features of Apple Inc by Porter’s five forces and Kay’s distinctive capabilities. Then, the evaluations of the CEO Steve Jobs as the strategic leader and explanations of Apple’s

With the benefit of hindsight, it is apparent that in the knowledge era, creating and leveraging knowledge is the business of business. By all available measures, the stock market is already providing handsome rewards to companies that successfully leverage their knowledge--a phenomenon that will almost surely grow in significance as knowledge-based organizations increase in size and number. A number of firms are anticipating this and looking to knowledge management to enhance, measure, and manage the knowledge of their employees and organizations more effectively.

Knowledge Management is one of the most recent change administration methodologies, basically investigated by business, administration and steadily by the IT groups. The objective of knowledge management is to capture, store, keep up and convey valuable learning in a significant structure to any individual who needs it wherever and whenever inside an association. Fundamentally, knowledge management is coordinated effort at the association level. Knowledge Management can possibly alter the method for joint effort and use registering.

Since the mid-1990s, knowledge management has become increasingly significant for business managers and companies. ‘It is broadly accepted that systematic knowledge management is tightly linked with gaining and sustaining competitive advantage.’ (Bogner & Bansal, 2007, p658-6 as cited in Hislop, 2009, p1) The definition of knowledge management is various because of the wide range of this concept and its complexity (Al-Hawamdeh, 2003). For example, the broad definition provided by McAdam and McCreedy (2000, p155 as cited in Hislop 2009, p53) note that: ‘KM relates to the management of anything classified as knowledge’ Furthermore, Hislop (2009, p59)

Call, D. (2005). Knowledge management - not rocket science. Journal of Knowledge Management. (April) p.19-30. [Online]. Available from: http://www.emeraldinsight.com.ezproxy.staffs.ac.uk/doi/abs/10.1108/13673270510590191 [Accessed: 20 November 2016].

Many people all over the world own products manufactured by Apple, a multinational organization that is credited with revolutionizing the technology industry. The company was formed by Steve Wozniak, Ronald Wayne and Steve Jobs in 1976. During that time, computers were only available to scholars and researchers. However, the company made computers available for the use of ordinary people in the 1980s. Additionally, Apple has launched innovative products whose features have simplified business, education, and technology. The company is ranked among the most profitable companies in the world, achieving a whopping revenue of $170 billion in 2014 (Lusted 2010). This paper describes Apple’s strategies that contribute towards its success in the highly competitive technology industry.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Organisational learning can be seen as the goal of knowledge management and may be obtained by good knowledge management strategies and processes. By motivating the creation, dissemination and application of knowledge, KM initiatives pay off by helping the organization embed knowledge into organisational processes so that it can continuously improve its practices and behaviours and pursue the achievement of its goals.

Hewlett Packard (HP) is a leading multinational organization providing products and services in many IT related technologies such as computer hardware and software, printers, scanners, storage devices etc. In 1995, the company decided to introduce knowledge management in its organization that will make its systems, processes, outcomes superior with organized and systematic knowledge handling and storage. HP faces severe competition and thus has to be ahead of the market using many strategies, one of which is application of Knowledge Management (KM). With over 600 business units located

One of the competitive strategies for Apple Inc. lies in its string Sales and Marketing positioning all across the world tough its exclusive Apple stores or in the form of franchise stores. Another competitive advantage of the company lies in its Research & Development capability. This strategy has long been a source of competitive advantage to beat the competitive rivals, both in the domestic market (like Microsoft Windows operating System and Apple’s Macintosh), Google Inc. (Android mobile operating system and Apple’s iOS) s well as in the international competitors like South Korean giant, Samsung and Finnish mobile maker, Nokia Inc. (University of Oregon Investment Group 2012).