Knowledge Org Learning

Social media can be used for the collaboration of information and of people. Relationships with stakeholders can be built by the use of social media.

Social Media are websites that enables to share content or to participate in Social Networking. It is a huge medium that the crowd use to communicate, share thoughts and at the same time to have business strategy.

Social capital is “the social knowledge and connections that enable people to carry out their goals and extend their influences.”(1) When joining an organization, members are optimistic of achieving social capital. They aspire to connect with others who have similar interests, and strive to influence people of their beliefs and views. Members have high hopes of impacting society one day.

According to industry research reports, the role of social media within business organisations can encourage collaboration, strategic agility and potentially improve worker productivity, thus requiring business to consider and define approaches to social media use within their organisations.

Social capital connections have three elements: (1) Networks, (2) trust that is specific to the networks, and (3) access to resources that are enabled by the network. When an organization or a friend helps someone access resources needed to meet their goals, positive social capital is represented.

Social Capital is a crucial part of the society that we live in today, x(Monti, D. J., Borer, M. I., & Macgregor, L. C. 2015,) defines social capital as “the value of social networks and organizations to get things done together that comes from peoples relationships with one another”. We depend on the relationships and the support of others in our community. Social capital is used to bring us all together to work and motivate others to work towards a common goal or cause that they can relate to. An example of this would be th women's marches, many communicated to others through social media and other forms of communication to rally women together to support the cause. Women not only had support from other women in the marches but from lots of women via social media.

“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show” (Vaynerchuk). Incorporating social media into one’s business plan, is no longer a mere suggestion, but rather a necessity for success. Success can be defined broadly as the accomplishment of an aim or purpose. But, in business terms “success” will be used to measure and define how well a company is doing based on statistics, input, output and how quickly they are achieving their goals without compromising or jeopardizing their original

In short, social capital is “the social knowledge and connections that enables people to accomplish their goals and extend their influences.”(1) When joining an organization, members are optimistic of achieving social capital. They aspire to connect with others who have similar interests and strive to influence citizens of their beliefs and views. Members have high hopes to one day make a difference.

Social Media: Social networks like all the online matter such as Youtube, Twitter and Facebook are so important that relevant companies should not defer their efforts to create the public image and enhance their both market and products’ effectiveness”

Social capital refers to the resources available in and through personal and business networks. Social capital defines that social networks have value. Social capital also refers to collective value of all “social networks” and the fact arise from the things doing for each other in networks. The term Social Capital emphasizes not just feelings but, a wide variety of benefits which flow from trust, reciprocity, information, and cooperation with social networks. Michael woolock states in his papers that among the people working in the field, there has been a visible convergence towards something like its definition he offers. Networks have the value for the people who are in them, and they have. There are both public and private faces of social capital. Putnam in social capital largely focusing on the external returns, the public returns to social capital, but Putnam think that is not at all inconsistent with the idea that there are also private returns.

Social media in business continually rises to be an in important tool in everyday business and this means that communication is greatly evolving. In this development period, social media has had a prodfound impact on businesses especially in marketing. As a result, many are using social media as a communication tool regardless of the negative impacts experienced in some aspcts of social media.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

Social media is becoming an increasingly common feature of
the world of work and this trend looks set to continue. This application of communication technology or computer mediated tools have developed rapidly in our lives. Survey such as that conducted by CIPD (2013) have shown that while only a quarter of UK employees use it in their professional lives, this increases to 42% among employees aged 18–24. The innovative operation mode of social media has not only successfully drawn the attention of industry and academia, but has also boosted user growth, especially in the younger generation.

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

Social media has influenced the growth of social capital as it provides a thriving environment for creating and maintaining networks as opposed to civic clubs and volunteer organizations. Through social capital creation of human capital has been enabled as it is able to engage and sustain effective communities and identifies closure – collective observance of social norms that