İlke Tuatay May 10, 2017
1
Corporate Governance Compensation Exam II
Koç Holding’s Corporate Governance in its Website
I currently work at Koç Holding for the last 4.5 years. Over this time, I found out that despite
the perception of population about Koç Holding as a family owned company, it spends a lot
of effort to be credible for being known as a corporate. It tries to make this happen by
acquiring most talented professionals in Turkey, providing them space and patience to prove
their abilities to adding value to the business and also making an IPO to most of its
businesses so that not only Koç Family but also other companies, families and investors will
have a say on the company strategy. In addition, every IPO creates
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It gives strength to the management in order to implement their own strategies
to the companies they oversee and conduct communications with public, partners and joint
ventures. This creates a buffer zone between Koç Group executives and family and provides
the company to use this as leverage in the investor relations area by promoting it. As an
outsider for Board issues but an insider for daily operations, I can safely explain Koç Group’s
corporate governance strategy as straightforward, comprehensive and well-thought. Besides
Koç family, professionals are also very passionate about governance and they comply with
rules strictly.
In conclusion, when I was conducting the research about Koç Holding, I found out that Koç
Group has very well structured framework of committees and legal entities which audit the
Group activities compliance with the corporate governance issues. Investor relations and
corporate communications departments passionately advocate for such governance and
they communicate this in transparency and make sure that the message is sustainable. As a
result, in time, Koç Group as a Fortune Global 500 company successfully implemented world
standard corporate governance
The company was also embraces diversity, and they show this by hiring corporate officers that represent various
The company does not have a sure mission and is engaged in the wrong type of marketing philosophy. The company need develop a mission.
Highly skilled, loyal workers that provide steady employment throughout the year. Employees are the foundation of this firm and keeping them happy and loyal lowers the chances of disputes and improves production and efficiency.
Their business Mantra is all about trust and
This would include human abilities, process capabilities, financial resources, products and services, customer goodwill and brand loyalty.
It has been the major factor behind their success and can be seen as their business strategy.
to realize a higher price for its common shares by offering potential investors a “money-back
would use their leverage in one market area, such as graphical user interfaces, to gain
Another strong point is their management and corporate governance. On top of everything we find Elon Musk who is renewed around the world for its genius and entrepreneurship. Musk leads a team of the best minds in the field. Employees believe in the company and higher management personnel gets stocks.
on its IR not only for running its business on a daily basis, but also for differentiating itself from its
This makes the company look good and they can afford to do this from good financial skills. Decisions like this make a good profit in the long run and all in all this is why it is so important to have a good management team.
The company aims at ensuring that they are recognized as a leading company in its industry and rise above the noise in the market that is caused by competition.
Company had to face problems with it past image which was displeasing in the minds of its customers.
* It corporate social responsibility principles make it a favorable brand within the communities it operates as well as with customers.