Kodak

1177 WordsApr 15, 20135 Pages
Kodak The Eastman Kodak Company was founded by John Eastman in 1889. Since then, the company has been providing “imaging technology products and related services to the photographic and graphic communications markets” (Eastman Kodak SWOT Analysis, 2012). The Eastman Kodak Company “focuses only on digital cameras, photographic equipment, films, printers, and other related accessories” (Eastman Kodak SWOT Analysis, 2012). Headquartered in the state of New York, the Eastman Kodak Company has manufacturing and research facilities in several other U.S. states and in countries like Mexico, China, India and Germany. Fujifilm Fujifilm is a publicly traded company founded in 1934 in Tokyo, Japan. This company is “mainly engaged in providing…show more content…
Another contributing factor is the decision to stop manufacturing digital cameras and expand the company. According to the SWOT Analysis, the company has formed partnerships with Samsung to sell their printer and with LifePics to develop photo merchandising services (2012). Perhaps most impactful partnership Eastman Kodak has formed in recent years is with NovaCopy in 2012. This joint venture will “enable businesses to upload documents to Microsoft Office365, a cloud-based collaboration and productivity platform” (Eastman Kodak SWOT Analysis, 2012). Social Responsibility The Eastman Kodak Company has a long history of ethics and social responsibility. George Eastman, the company’s founder, “gave away much of his fortune during his lifetime with a particular focus on higher education — including historically Black colleges” (Jacques, 2010). He believed that “giving to the community, especially to its youth, is an investment in tomorrow” (Jacques, 2010). The company is a huge contributor of the United Way drives that help so many people all around the world. In addition to its commitment to people, Eastman Kodak is also committed to the environment. Kodak believes in using sustainable resources as a means of advancing society and fulfilling its social responsibility. In order to convey this commitment, Eastman Kodak has recently introduced a new green and yellow logo to “appear in tandem with the

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