Kodak & Fujifilm Essays

2015 WordsMay 26, 20139 Pages
Kodak and Fujifilm Question # 1- Describe the history and core business of each company. When capturing the special moments in our lives have you ever taken a moment to wonder about the evolution of photography? Every day special moments are captured on film, whether it’s your baby’s first step, grandparent birthday celebration, Presidential Inauguration, your wedding, your parent’s anniversary, etc. Whatever the occasion it’s a moment captured in time and a moment that you’ll cherish for many years to come. In writing this paper I intend to express the evolution of photography and explore two companies that has made the way we share our lives in photography memorable moments that last a lifetime. We all know the early stories of…show more content…
Fujifilm made the conscious decision to embrace the change towards digitization. In 2004, the company management team planned to take measures to ensure the viability of the company during the shift towards digital. With this decision, Fujifilm remained a force to be reckoned with in the photography industry. With the economic down spiral was occurring in 2008 Fujifilm was reporting record breaking profits and earnings. Understanding the Global crisis of an impending recession Fujifilm once again took action to maintain their viability. This time the company implemented a series of decisive Group and division-wide structural reforms over a two-year period commencing the fiscal year ended March 31, 2010 (Annual Report, pg. 4). While Fujifilm was embracing the new technology and moving towards the digital world Kodak remained stalled. While failing to embrace the new digital age of cameras, the company that invented the first hand-held camera saw its company collapse. The company filed for bankruptcy protection in 2010 to protect some of their assets. Although, Kodak was beginning to lose profits in 2007 their management team did nothing to increase the company revenues and prevent the inevitable. In court documents the company that once boasted earnings in the billions was cash poor and operating in the red. “According to papers filed with the U.S. bankruptcy court in

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