INTRODUCTION Kodak is a very well-known company in the field of photography and slightly less known in the film industry, in its prime Kodak was a shining innovator of cameras. The company has changed a lot since its original development and has had trouble in deciding a set long term goal. Kodak took a long time to form any real means of innovation and development within the production of digital photography, initially procrastinating for about a decade before any progress was really made. Having
smooth sailing for this iconic company. Kodak was very slow to react to changes in the marketplace i.e. the tech revolution, even though they eventually transitioned into digital technologies, with the sales of these products being a huge success, they only yielded slim profit margins, resulting in a devastating turnover. Many factors would have contributed to this undesirable situation however implementing planning strategies would been beneficial to Kodak in regards to their profit expectations
[pic] COURSEWORK FOR CONTEMPORARY STRATEGIC MANAGEMENT TITLE- THE BALANCE OF PLANNED AND EMERGENT APPROACHES TO STRATEGIC MANAGEMENT IN THE CASE OF EASTMAN KODAK : MEETING THE DIGITAL CHALLENGE MODULE LEADER- DR HANS SCHLAPPA MODULE- CONTEMPORARY STRATEGIC MANAGEMENT DEGREE- MSc in BUSINESS PSYCHOLOGY AUTHOR- SIRIWAN DARARATTANAROJ STUDENT NUMBER- 09249400 SUBMISSION DATE - 22/11/2010 THE WORD LIMIT FOR THIS COURSEWORK IS 1500 WORDS THE NUMBER OF WORDS USED IN
organizations need to be open and constantly evaluating their strategic renewal plan. The following will be an analysis of Kodak and their failed change management initiatives to changing markets and technology. The analysis will describe the role of strategic renewal, the behavioral aspect of change, as well as discuss the dynamics of motivating employees to alter behavior. Additionally, the analysis will describe the three faces of change and how Kodak failed with all three, it will describe employee resistance
Eastman Kodak Company: Funtime Film 1. Diagnose the reasons for Kodak’s market share loss and make your assessment of the likely development of the market if Kodak maintained the status quo. Kodak has been losing market share for the past five years to the point it has gone from 76% to 70%. The underlying causes that have generated such losses and have ultimately led consumers to favor competing brands with larger growth are: I. Consumers are tending to view film as a commodity, often
ASSESS THE BALANCE OF PLANNED AND EMERGENT APPROACHES TO STRATEGIC MANAGEMENT IN EAST KODAK As the time has brought people to the technology world, everything seems to change dramatically including many involved industries have to adopt more flexible strategies in their strategic management in order to achieve the competitive advantage. Some argue that the strategies should be deliberately planned and executed, so the organization will have a direction and therefore act rationally (De Wit and
and its aggravated by a natural tendency to distrust change that is imposed from above (Morgan, 2001). This report will discuss about Eastman Kodak Company as the organization that failed because it did not go through some organizational change or resistance to change. 2. Overview of
Introduction The History of Kodak The Eastman Kodak Company was established in the 1880’s as a film business, set on establishing its brand name in the marketplace through customer-focused advertising and growth through research and development and low cost mass production. The founder, George Eastman, described Kodak’s competitive philosophy by commenting that “nothing is more important than the value of our name and the quality it stands for. We must make quality our fighting argument” (Gavetti
the Home Center programming. Contact Kodak:- Takes you to a site page where you can contact Kodak. Order Supplies:- Takes you to a page where you can arrange KODAK supplies for your printer. ASSESSMENT ON PLANNING SYSTEM • Cost Restructuring – Supplier Diversity thru outsourcing • Expansion specifically on Asia – Recovery of loss in the U.S. Market due to economic slowdown – Introduction of e-voting (Kodak’s partnership with Phils. Thru provision of 5 Kodak printer that finished printing of 50
Assignment # 3: A New Strategy for Kodak BUS599 Strategic Management 1. Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry. Kodak is one of the many companies that has succumbed to a disruptive technology some call the digital divide. They recently