Kodak Vs. Digital Photography

Decent Essays
In consumer film photography, Kodak was clearly the market-leading incumbent. Based on the information provided in the case it was certainly possible for Kodak to have become the leader in consumer digital photography if they had followed the actions described below. Kodak’s top management and its internal research team had anticipated the threat from the digital photography to their film photography business way back in 1980s. In fact, Kodak introduced the world’s first electronic image sensor, which is the most crucial component of the digital photography. They also had developed numerous patented technologies in digital photography by 1989, many of which are built into the digital cameras today. Despite this strong hold on intellectual properties in core digital photography technologies, Kodak succumbed to new entrants in consumer digital photography due to several intrinsic management flaws in its technology innovation and adoption strategies that were certainly avoidable. Kodak should have leveraged its numerous patented technologies to gain the first mover advantage in digital photography, instead of waiting until 1990s to release its first digital camera. In the early adoption stage, Kodak should have strongly emphasized on product development and manufacturing capabilities for a first generation, cost-effective, and marketable digital camera irrespective of its quality and appeal to their consumers. Kodak was slow to adopt this new technological change
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