Kodak 's Traditional Business Model

1499 Words Sep 23rd, 2014 6 Pages
Introduction
Kodak was an icon of American technology innovation their core businesses are being disrupted by globalization, technology shifts, and new competitors. The growth of digital camera sales effected Kodak’s film revenue. Although, Kodak has been into digital technology for a decade they didn’t have any long term vision on how digital technology could evolve their business. As a result, Kodak’s executives didn’t anticipate how fast these digital cameras would become commodities, with low profit margins, as every competitor race into the market. To remain competitive Kodak reinvent the company to digital service but found it difficult to transform.

Problem Identify
Technology shifts threatens Kodak’s traditional business model; there were no strategic plans in place to anticipate for future events and long-term objectives for business continuality therefore a downfall in leading and managing change to take advantage of new technology. This paper will argue that in order for organisation to survive in a world that is constantly evolving and face with many uncertain environment and technology factors effectively strategic planning is the key to success. The paper will also argue that the importance role of leadership in leading and managing change through their influences to the organisation.

Strategic Planning
Strategic plan defines long term needs and set direction for an organisation. Ira Blatstein states that organisations do strategic planning…

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