Essay on Kodak vs Fuji

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Kodak and Fujifilm Orin R. Prater Professor Monique Baucham BUS 302 Management Concepts 05 May 2013 The Eastman Kodak company of New Jersey, which it is called today, was founded in 1888 with the invention of rolled film. Kodak changed the company’s name many times in its one hundred and twenty five year history. The first name was The Eastman Dry Plate and Film Company incorporated, which only had fourteen shareholders. Kodak invented the massed produced camera that would take one hundred pictures, with the slogan of “you press the button, we do the rest” which sold for twenty five dollars. It would be roughly six hundred and thirty dollars today with inflation. The customer would have to mail it to New York, which wouldn’t be…show more content…
Other companies like Fuji-Xerox, and Canon have taken over the majority of the business printing in today’s industrial printing environment. On the other hand, Fuji Film had shown up in the American film industry since the early 1960’s. It has kept up with the consumer, and business to business markets and even in the medical field of x-ray technologies. Fuji film has grown to be one of the American leaders in the film industry. Today Fujifilm shows how that innovation and strict planning grows a company. Since its inception in 1934 as a subsidiary of Dainippon celluloid Company, Fujifilm had to fight long and hard to become a global competitor against the Eastman Kodak company of New Jersey. For the first twenty plus years, Fujifilm was just another brand of film on the shelf for the consumers to choose from. Fujifilm of America did not make it big until after they were the official sponsors of the 1984 Olympics in Los Angeles, California. Fujifilm grew from making celluloid motion picture film, and some of the first medical x-ray films for hospital use in 1936; to a medical innovation, document, and image solution specialist. For example, as of 2008 Fuji introduced the Justia, FTS Electronic Endoscope System, and a Volume Analyzer Synapse Vincent, 3D image analysis system, which is a three dimensional imaging machine used to attain exceedingly precise detection of a certain target's location and distance in a CT/MRI image. This

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