Kodak's Organizational Change Management

1657 Words Feb 15th, 2016 7 Pages
For any organization, its development cannot be separated from the change. Owing to changes in both internal and external environment that may bring opportunities or threats to the organizations, organizations need to undertake change management (Self and Schraeder, 2009). However, because most people do not like to change, change management is not always effective. When leaders initiate change within the organization, challenges and resistance might come up and hinder the change. Hence, leaders should strive to take suitable strategies to carry out the effective change management within the organization.

This essay is presented on the basis of Kodak Company with respect to its change to critically reflect on how Kodak managed its organizational change. Part one has presented specific background about Kodak’s change and reflections of different leadership behaviors and resistance arising from the change. An analysis and discussion of the principles of effective change management have demonstrated in Part two.

Part one
Eastman Kodak Company, commonly known as Kodak, is an American technology company that concentrates on imaging products, and bases on the photography field. After more than a century of producing traditional film cameras, Kodak announced in September 2003 that it would stop this production line, which meant a complete move away from traditional products within the film industry and a full-scale launch into digital technology (Kodak Press Release, 2004a).…
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