Kohl 's Corporation, A Large Retail Business

1978 WordsMar 17, 20178 Pages
Kohl’s Corporation is a large retail business that sells a wide variety of household and clothing products. During this class we have been asked to choose a public company and analyze the financial standing of chosen company. This learner chose Kohl’s Corporation. For one reason, it so happens to be one of her favorite stores and for another because they continue to show that they are profitable year after year. Although they have low cash reserves, they have still managed to be profitable, and operate efficiently allowing them to stay in business for over 50 years. Kohl’s History A bit of history on the corporation’s beginnings; a man named Max Kohl started the first Kohl’s Department store in 1962 in Milwaukee, Wisconsin. He began…show more content…
By 1992 sales increased from $388 million to $1 billion and within the same year the company went public. By 2000, Kohl’s operated 298 stores in 25 states with 43,000 associates. Current data shows that Kohl’s now has 1167 stores in 49 US states (Our History, n.d.). Kohl’s sells a wide variety of household and clothing products. They sell such things as coffee makers, cookware and other kitchen accessories. They have patio furniture, home décor, candles, picture frames and wall art. They have clothing for men, women and children along with shoes for the entire family. They offer their customers the convenience of shopping online and picking up their merchandise at their local store to save on shipping costs (Our History, n.d.). Kohl’s biggest competitors are J.C. Penney and Target. They sell very similar merchandise and they both fall around the middle of the scale of retail department stores. Kohl’s believes in giving back to the communities they serve, and not just with money and resources but also with talent and time. They have a community giving and volunteer program that supports kids’ health and education, environmental initiatives and women’s health. They have a vision where the future is full of healthy children, resources are plentiful and breast cancer is thing of the past (Our History, n.d.). Kohl’s target marketing strategy focuses on middle-class women ages 25-45 who shops for

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