Kohls Case Study

Mission: To create a healthier future for children and woman throughout our global community by leading in patient care, education and research

Kevin Mansell, Kohl’s chairman, president and chief executive officer, said the company’s multi-year “Greatness Agenda,” launched in 2014, is “working as evidenced by our achievement of five consecutive quarters of positive comparable sales increases. I am particularly encouraged by the 4 percent increase we saw between Thanksgiving and Christmas. At the most competitive time in retail, customers were choosing Kohl’s.”

This chain is one of the 20 largest retail stores in the United States. Kohl’s is also listed in Fortune 500 in 2012. This retail store has more than 1100 locations around the globe. It also has a strong reputation and distribution. Also, their revenue performance and financial stability is high. Kohl’s also offers most of the essential products like clothing, furniture and etc.

1) Should Wal-Mart be expected to protect small businesses in the communities within which it operates?

They provide housing for those in need and other services for the homeless. These include food, utility assistance, overnight lodging and group homes. A big part of the “Salvos” is that around Christmas time, people can go into shopping centers like K-Mart and put presents under a big tree there. Those presents are brought all the way to children and families in need, just so they can be brightened their time in what would normally be a time of sorrow. Youth camps are a nice part of the Salvation Army’s curriculum as they provide young, disadvantaged kids with the chance to meet up with new friends, have a fun time and enjoy many fun, recreational activities such as learning to swim, adventure and scouting, arts and craft, music development and sports. Kroc corps is not, as most people might think, either a teaching lesson about how to tame alligators or learning how to wear a terrible kind of shoe in a pretty way. It is actually from a woman named Mrs. Joan Kroc, whom was the widow of the founder of McDonalds; Ray Kroc. She donated 90 million American dollars to the Salvation Army in

From its humble beginnings as a single store in 1962, Kohl’s has quickly become one of the nation’s largest retailers. Based and headquartered in Menomonee Falls, Wisconsin, Kohl 's is a family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting. Currently, Kohl 's operates stores and distribution centers in 49 states. Every year, we continue to build new stores and remodel existing locations to create an inspiring shopping experience. (Kohl’s Corporation, 2013, Press Room).

Mission: Advance the health and safety of women and girls with a focus on disease prevention and wellness. (cdc.gov/women)

Family Dollar’s mission statement is, “For Our Customers a compelling place to shop…by providing convenience and low prices. For Our Associates a compelling place to work…by providing exceptional opportunities and rewards for achievement. For Our Investors a compelling place to invest… by providing outstanding returns” (2).

Kroger’s mission is to be a leader in the distribution and merchandising of food, health, personal care, and related consumable products and services. They envision the company will operate in a way that reflects their belief that the organization levels closest to the customer are best positioned to serve changing consumer needs. The mission and vision of Kroger is socialized and dependent on their employees (Retail Industry, 2012).

Lululemon Athletica does not have a traditional mission statement. The fact that they decided to create what they call the "Lululemon Manifesto". This is a series of inspirational sayings that lead one to the way of life in the culture of Lululemon.

Kohl’s Corporation (Kohl’s) is the second largest specialty department store. It sells private la-bels, national brand items, footwear, accessories, beauty and home products. It even has many of their own labels. The company operates 1,162 department stores in 49 states of the U.S. It has a web site www.kohls.com where you can buy the same items they sell in the store or their online exclusives. It also operates a nationwide loyalty program called Yes2You rewards. Throughout the year it has promotions of percentages off and Kohl’s cash. Their headquarters is located in Milwaukee suburb of Menomonee Falls, Wisconsin.

Since its first public offering, Kohl’s Corporation has shown steady growth and strong profits and much of that is a result of exclusive and private brands, ability to embrace technological changes and carefully adjusting its business model to changing customer expectations.

In the ever-evolving world of manufacturing and marketing, companies are required to adapt to maintain relevancy or remain competitive. Adaptation techniques in business includes inventing a completely new product, revolutionizing an already existing product, or merging with an existing powerhouse company to extend the reach of one’s services and/or products to a larger customer based globally or domestically. Kohl’s has stood the test of time for over 70 years and has maintained relevancy with its customers by consistently reinventing itself to keep up with the needs of the consumers.

In 1897 Sebastian Spering Kresge opened five-dime stores in Memphis and Detroit with John McCrorey as his partner. Two years later the partnership broke up and each person kept one city. Mr. Kresge kept the Detroit store and began expanding from there onward. In 1912 the company became incorporated as S.S. Kresge and was the 2nd largest dime store chain with 85 stores and annual sales of more than $10 million. In 1918 S.S Kresge was listed on the New York Stock Exchange. Throughout the decades, Kresge rapidly expanded eventually opening the first Kmart store in 1962 in Garden City, Michigan. By 1966 there were more 160 Kmart stores in the US and Canada. In 1968 Kmart began airing TV commercials. In the 1970s, Kmart continued to expand

On the other hand, another control system the organization is their rewarding strategy; as they link their performance and abilities to meet goals and targets to pay raise and promotion.