Kohl's Store Girls Baby Clothing Case Study

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Kohl’s is a family-focused, value-oriented department store and website. Kohl’s mission: “To be the leading family-focused, value-oriented specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly, and exciting.”1 In fact, the last fifteen years Kohl’s has remained true to their mission of operating as a family oriented department store featuring quality, name brand merchandise at an excellent value to its customers.2 By opening other stores throughout the U.S. during years 2000–2010 Kohl’s sales grew by leaps and bounds. Kohl’s strategy again, was simple and true to its core mission: affordable clothing, great customer service, easy to navigate stores

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Kohl’s operates as a discount department store offering name brand products with discounted pricing. Targeting middle income families, Kohl’s retail stores average 86,500 square feet in size and are located in shopping malls as well as freestanding marketplaces. The retailer also has an online presence at Kohls.com. (Reference for Business, 2005) Kohl’s uses a variety of different venues to advertise and promote its products

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Lululemon is an organization that sells yoga pants to customers, directly for women. These pants were comfortable along with easy fitting for doing yoga classes. The black yoga pants that they were selling were made out of sheer that in time would become see through. When the customers started complaining about the pants the founder, Chip Wilson, was blaming it on the women’s body. “Some women’s bodies don’t work for the pants” (Wallace, 2015). Chip apologized for what he has said, however, he didn’t apologize to his customers. He apologized to his employees for what he had said. Between his statement and his apology this organization put a hurting in his sales and the stocks were declining. “Within two months, Lululemon’s stock price had dropped by nearly a third and Wilson had announced his resignation as chairman” (Wallace, 2015). It wasn’t looking good for Chip and his organization.

Abercrombie & Fitch ANALYSIS REPORT Fundamentals Of Retail Design Group 03 Erik, Herr | I-Chu, Liao | Karan, Shah Kuan-Ling, Tseng | Chen-Hua, Wang ABSTRACT This report intends to analyze the unique brand values, the distinct marketing strategies and the compelling competitive dynamics of Abercrombie & Fitch (A&F), the noted American retailer of casual luxury wear. The purpose of this analysis being to understand the context and motives that drive brand A&F; to draw insights from it‘s past and current strategies and use these to launch a, new sneaker offer‘ within it‘s existing product ensemble. For doing this, we‘ve researched the story of the brand; it‘s original and potential target market, it‘s financial

The main issue the company faced is quality control issue impacting brand image. There is narrow focus in both consumer segments and product line. There is also limited brand recognition and limited geographic market such as America. The quality of yoga pants were not good because customer companied about sheer Luon Yoga Pants and the fabric is so see through.

Established in 1998, Lululemon Athletica turned into an amazingly and successful company throughout their 19 years of operation.(1) Their vision is for stores to create more than a place where people could get gear to sweat in. Lululemon wants to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility. Lululemon also emphasizes the importance to create real relationships with guests and understand were passionate lies. This is why I chose Lululemon to research. For businesses to succeed you need more than just profits. In today’s day and age I believe that building good communities and trust based relationships with your customers and employees is just as important. Ethics and Social Responsibility is the foundation of Lululemon. This can highlight many of the company’s strengths but also have a negative impact on their financials. From the marketing side, Lululemon uses different marketing and business strategies. Social activities that grab the attention of fitness goers offer a different approach to the company’s marketing. Looking into the future, Lululemon will need to continue to reach fitness enthusiast but also dig deeper into those individuals’ families. By doing this it will help spread their vision of living healthier life styles.

Abercrombie & Fitch is one of the leading clothing companies in the world. They manufacture

Lululemon tries their best to reduce their carbon footprint. Being in the fashion business this is a hard thing to do, however they really take pride in the way they treat the environment. Caring about the environment is something most of their consumers care about as well. Every year they do a break down of all the energy they use to stay aware of their impact they are making on the earth and try to better it every year. In our operations, product shipments make up the largest part of our footprint 51%, followed by capital goods 18%, electricity and natural gas use 14%, employee commuting 7%, and business travel 4% (Lululemon, 2018). In 2014 they opened a new distribution center in Ohio solely for the fact that they can use more grounds transportation

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According to Keyton, organizational culture is "the set of artifacts, values, and assumptions that emerges from the interactions of organizational members" (Keyton, 2014, p. 550). Over the past few years, past and potential employees of the clothing brand Abercrombie & Fitch (A&F) have taken to the media to explain the negative organizational culture that exists within the company. The management values and company policies that create this “image-obsessed culture” have led to multiple human rights lawsuits, which has damaged the reputation of Abercrombie & Fitch globally (Benson, 2013).